Public Relations Manager

New York City, NY (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own media relations and press coverage for luxury beauty while coordinating influencer networks, events, and strategic partnerships across US and Canada.

  • Media & Partnerships: Proactively pitch, secure coverage, and cultivate media and influencer relationships.
  • Events & Campaigns: Lead press events, product launches, and editor desk-sides to generate coverage.
  • Operations & Reporting: Manage mailings and sample flow, track coverage, and align with cross-functional teams and the French HQ.

Job Description

Responsibilities

  • Must be an independent thinker with hands-on, can-do, “roll up your sleeves” attitude, an open-minded team player with a collaborative attitude.
  • Must be highly organized, detail-oriented, and have the ability to thrive in a fast-paced, deadline-oriented and high-energy environment.
  • Ability to work well in a team environment but flexible working independently, meeting goals and deadlines.
  • Show an in-depth understanding of the media landscape, ensuring that you stay abreast of key US and Canadian senior press and publication information.
  • Develop and nurture strong media and industry contacts to leverage content and partnership opportunities as well as securing regular pieces of coverage.
  • Show an in-depth understanding of the influencer network as well as celebrity hair stylist and makeup artist network.
  • Event management including press trips, product launches, staycations, breakfasts, virtual events, editor desk-sides, new boutique openings, etc.
  • Proactively pitch and secure media coverage.
  • Develop concepts and ideas for generating media coverage.
  • Manage product mailings from start to finish including brainstorming the creative concept, providing target lists, etc.

Requirements

  • Bachelor’s degree preferred
  • 3-5 years of communications experience, preferably in the beauty industry, with an understanding of luxury media, influencer space, and the editorial landscape
  • Prior experience must be as an Account Manager / Senior Account Executive in beauty PR
  • Robust experience in press management with excellent relationships
  • Proactive, flexible, organized, and hardworking
  • Creative and strategic thinker with the ability to identify new opportunities
  • Impeccable follow through
  • Must be comfortable working a hybrid schedule (remote 1 day a week + in our New York office 4 days)

Preferred

  • Influencer marketing expertise is a plus
  • Established industry and editorial relationships are a plus
Sisley Paris logo

Sisley Paris

3.5 Glassdoor

Sisley is a French family-owned company that creates, produces and distributes high-performance, plant-based skincare, makeup, fragrance and hair care products.Launched in 1976 by Hubert and Isabelle d'Ornano, Sisley is renowned for its high quality products, the effectiveness of their natural key ingredients and their sensorial qualities. Sisley's Research Laboratories’ unique savoir-faire is based on a global approach to beauty with nearly fifty years of experience for scientific development at the cutting edge of technology, innovation and research. It brings together knowledge of the skin – its mechanisms and its environment – and a unique expertise and mastery of Phyto-Cosmetology. Most of Sisley’s skincare and make-up products – as well as its perfumes – are designed, developed and manufactured in France. Sisley is present in over 112 countries with 33 subsidiaries in Europe, Asia, America, Africa and Middle-East. In 2018, the Sisley Group introduced Hair Rituel by Sisley, a new brand specialized in hair care. With Hair Rituel by Sisley, the company applied its beauty and skincare expertise to the hair and scalp with the slogan, “Haircare is the new skincare”. In 2024, the Sisley Group launched a new skincare brand based on neuroscience, Neuraé. A committed company, Sisley is continually working to reduce its environmental impact, taking into consideration the whole production process, from product design to sourcing ingredients. A 2025-2030 action plan, involving all the Group departments, has been set up around three key priorities: reduce the environmental impact of our activities, innovate durably and responsibly, and preserve natural resources. For over ten years, the Sisley-d'Ornano Foundation, created by Hubert and Isabelle d'Ornano, has been supporting causes in the areas of health, solidarity, education, culture and the environment.

Founded in 1976
Paris, ĂŽle-de-France, FRA
2.9K employees (415 in marketing)
64% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
476K
Monthly Google Ads Budget
$16.3K
Traffic Source Mix
Search
47.1%
Direct
42.4%
Referral
5.3%
Social
3.6%
Paid
1.3%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
277 (10% of company)

Recent News