Responsibilities

• The Public Relations Manager will develop and execute proactive media outreach strategies across print, digital, broadcast, podcast, and online media channels.
• Responsibilities include identifying media opportunities, building and maintaining journalist relationships, crafting compelling pitches and messaging, coordinating interviews and media appearances, and leveraging tools such as Muck Rack for media research, outreach, monitoring, and relationship management.
• Manage and execute multiple public relations campaigns simultaneously on behalf of Advantage’s authors, executives, and thought leadership clients.
• Lead and manage approximately 3–5 client campaigns simultaneously while maintaining high-quality execution and client satisfaction.
• Deliver campaigns on schedule while balancing competing priorities and deadlines.
• Build and strengthen relationships with journalists, editors, producers, and media contacts.
• Develop proactive campaign strategies, pitch angles, and media outreach plans tied to industry trends and timely opportunities.
• Identify creative thought leadership and visibility opportunities that elevate client authority and market presence.
• Maintain professional, responsive, and proactive communication throughout campaign engagements.
• Lead organized client meetings, provide timely updates, and effectively manage expectations.