Responsibilities

• Own and execute the LifeLock PR strategy, aligned to product launches, partnerships, key seasonal moments like tax season, and broader thought-leadership opportunities.
• Drive Rapid Response opportunities across the Gen family of brands, including Norton, LifeLock, Avast, and MoneyLion.
• Translate research, product insights, and consumer trends into compelling media storylines, press materials, campaigns, and executive thought-leadership opportunities.
• Build strong relationships with consumer, lifestyle, tech, and personal finance media and secure high-impact coverage.
• Lead proactive outreach and creative storytelling that differentiates LifeLock and strengthens brand trust, consideration, and relevance.
• Prepare and counsel spokespeople and senior leaders for media engagements, interviews, speaking opportunities, and bylined content.
• Support the Influencer Center of Excellence, helping identify and manage influencer partnerships, align creator opportunities with brand priorities, and partner with relevant agency and external stakeholders where needed.
• Define success metrics, track performance, and deliver clear, insight-driven reporting across quality coverage, share of voice, sentiment, and overall campaign impact.
• Lead agency partners and serve as the central point of coordination for LifeLock PR.

Requirements

• Public Relations, Journalism, Marketing or a related field
• 7–10+ years of proven PR and communications expertise.
• Experience leading end-to-end PR programs from strategy through execution, measurement, and reporting.
• Strong media relations experience and a track record of securing high-quality coverage across consumer, lifestyle, tech, and personal finance media.
• Experience translating complex consumer security, identity, and financial wellness topics into clear, compelling stories for mainstream audiences.
• Experience handling issues, crisis communications, and rapid response/newsjacking opportunities.
• Confidence advising senior leaders, preparing spokespeople for media engagements, and managing agency partners in a fast-moving, high-visibility environment.
• Experience working cross-functionally across marketing, product, research, brand, social, and legal teams.
• Experience supporting influencer partnerships, including helping identify creator opportunities, align campaigns with brand priorities, and collaborating with the Influencer Center of Excellence on sourcing, approvals, and amplification strategy.

Benefits

• Health & Wellness – Comprehensive medical, dental, and vision coverage for employees and eligible dependents.
• Financial Security – 401(k) retirement plan with company match, Employee Stock Purchase Plan (ESPP), and opportunities to build long-term financial wellbeing.
• Work-Life Balance – Unlimited paid time off (PTO), company holidays, and flexible work arrangements where applicable.
• Professional Development – Annual education reimbursement and learning opportunities to support career growth.
• Wellness Reimbursement – Reimbursement for eligible fitness and wellness-related expenses.
• Additional Benefits – Access to commuter programs, legal assistance plans, family support resources, life and disability insurance, and exclusive employee discounts.
• Employee Product Benefits – Complimentary access to Gen Digital products and services for employees, helping you protect your digital life at home and online.