Responsibilities

• Serve as the central coordinator for media requests and visit approvals in conjunction with the PR agency, to include:
• Manage incoming media requests and vet opportunities with an emphasis on emerging media channels, ensuring alignment with HVCB messaging and cultural accuracy
• Review and approve media visit requests; maintain and update media visit protocol, procedures, and waivers
• Review media itineraries and expenses, tracking visit outcomes for earned media impact reporting
• Manage virtual and in-person media blitzes, including International Media Marketplace.
• Support the implementation of HVCB’s Earned Media AI Strategy, including content structuring for generative engine optimization (GEO), adoption of AI workflow tools, and monitoring how Hawai‘i narratives surface in AI assisted travel planning.
• Assist in activating and maintaining HVCB’s Story Intelligence Collective on each island, supporting the identification of ambassadors, cultural practitioners, artisans, and small business voices for content and media programming.
• Support TV, streaming, and broadcast productions filmed in Hawai‘i in coordination with the PR agency and island partners.
• Lead editorial and content development for owned media channels and the GoHawaii media site, to include:
• Write, edit, and publish destination content including news releases, feature stories, and short-form pieces structured for AI-driven discovery (GEO) using named local voices, proper nouns, and specific detail
• Support sales team by reviewing LinkedIn content and drafting support letters for bid books.

Requirements

• Bachelor's degree from accredited college/university; and/or 4–6 years related experience and/or training or an equivalent combination of education and experience is required.
• Must be a self-starter that can work both independently and collaboratively to meet objectives.
• Ability to work effectively in a fast-paced environment while prioritizing competing responsibilities and managing multiple deadlines.
• Strong attention to detail, organization, and time management skills.
• Excellent verbal and written communication skills with the ability to effectively interact with co-workers, members, clients, and the public.
• Strong presentation and business writing skills, including the ability to prepare reports and professional correspondence.
• Solid working knowledge of public relations best practices earned media strategy and Hawai‘i’s travel industry.
• Ability to read, analyze, and interpret data.
• Strong problem solving, analytical, reasoning, and sound judgment skills.
• Intermediate to advanced proficiency in Microsoft Office Suite, including Word, Excel and PowerPoint.

Preferred

• Familiarity with AI writing tools, generative engine optimization (GEO) principles, and emerging AI-supported communication practices.
• Experience adapting communications content for AI-driven search, publishing, and content distribution environments.
• Ability to provide writing samples demonstrating a range of communication styles and formats.

Benefits

• Medical, Dental, and Vision Insurance.
• Paid Vacation & Sick Leave
• Employer-Paid Life Insurance
• Company-Contributed Long-Term Care Coverage
• Long-Term Disability Coverage
• 401 (k) Retirement Plan with Company Match and Safe Harbor Contribution