Public Relations Manager

Atlanta, GA (Hybrid)

$95K/yr – $135K/yrSenior Level5+ years exp

Posted 13 days ago

Job Summary

Own and execute a proactive US PR program across multiple workstreams, aligning with firm priorities while leading media relations, thought leadership, and digital storytelling to elevate the firm’s profile.

  • Own strategy and prioritization across US PR
  • Lead media relations, thought leadership, and executive visibility
  • Collaborate with BD and client development to shape compelling narratives

Job Description

Responsibilities

  • Strategy & Prioritization Develop and own a proactive US PR strategy — identifying story opportunities, setting priorities, and aligning PR activity to the firm’s business objectives, not just attorney requests.
  • Bring a clear point of view on where to invest time and resources, balancing individual attorney asks against broader firm and practice group priorities.
  • Maintain rigorous project management across multiple simultaneous workstreams, ensuring nothing falls through the cracks and stakeholders are kept informed.
  • Build and maintain systems and workflows that create accountability, visibility, and consistency across the PR function.
  • Attorney Relations & Media Execution Proactively identify and pursue media opportunities at the regional, national, and global level to elevate Eversheds Sutherland’s profile across key practice groups and industry sectors.
  • Execute day-to-day PR activities including pitching and placing bylined articles and stories, preparing attorneys for media interviews, drafting and distributing press releases, and securing speaking engagements for attorneys.
  • Build trusted relationships with attorneys while confidently managing expectations — advising on what’s realistic, setting clear timelines, and redirecting effort toward the firm’s highest-priority opportunities.
  • Cultivate and maintain strong relationships with editors, reporters, and journalists across regional and national markets.
  • Partner with the International PR team to identify cross-border media opportunities and ensure consistent global messaging.
  • Thought Leadership & Executive Visibility Develop and implement thought leadership strategies that position key attorneys and firm leaders as go-to voices in their areas of expertise.

Requirements

  • Bachelor’s degree required from an accredited college or university; preferred concentration in public relations, communications, journalism, marketing, or a related field.
  • A minimum of five years of public relations or related experience in a professional services environment. Law firm or professional services experience preferred; agency background is equally welcome.
  • Experience managing staff, freelancers, or agencies is preferred; candidates without prior direct management experience but with a clear readiness to grow into that responsibility will also be considered.

Preferred

  • Experience managing staff, freelancers, or agencies is preferred; candidates without prior direct management experience but with a clear readiness to grow into that responsibility will also be considered.
  • Some global or international exposure is a plus.

Benefits

  • healthcare
  • paid time off
  • discretionary merit bonuses
  • life and disability insurance
  • retirement plans
  • tailored learning opportunities

Salaries

Posted range

$95K/yr – $135K/yr

Taken straight from the job posting.

Public Relations Manager

Atlanta, GA · Hybrid