Responsibilities focus on shaping external narrative and handling media for regional agricultural audiences.

• Manage media relations with an emphasis on media in Sacramento and the local strawberry growing regions to support organizational goals and reputation.
• Write and distribute press releases in alignment with messaging priorities.
• Proactively respond to crisis incidents as they arise.
• Identify and plan opportunities for positive and proactive media engagement.
• Develop and maintain issues-specific messaging and talking points
• Coordinate media interviews and press events, ensuring message alignment.
• Manage successful communication projects and initiatives.
• Monitor media coverage and public sentiment to inform real-time response strategies.
• Other duties as directed by Supervisor.