Responsibilities

• MEDIA RELATIONS: Builds and maintains relationships with local, regional and trade media to advance the College’s visibility and reputation.
• MEDIA RELATIONS: Develops and distributes press releases, media advisories, and feature stories.
• MEDIA RELATIONS: Plans and executes press conferences and media events.
• MEDIA RELATIONS: Proactively pitches stories that highlight programs, student success, faculty expertise, and community impact.
• MEDIA RELATIONS: Responds to media inquiries in a timely and strategic manner.
• MEDIA RELATIONS: Monitors media coverage, analyzes results, and prepares reports to inform public relations strategy.
• MEDIA RELATIONS: Serves as the back-up agency spokesperson, providing accurate, timely and transparent media responses and interviews while protecting the agency's brand, image and reputation.
• MEDIA RELATIONS: Guides the modification and deployment of the agency’s crisis communication plan and inclement weather plan, ensuring ongoing effectiveness and alignment with best practices.
• MEDIA RELATIONS: Serves as the agency's back-up responder to Freedom of Information Act (FOIA) requests.
• INTERNAL COMMUNICATIONS: Directs the planning and execution of internal communications and publications to ensure accuracy, consistency, clarity and effectiveness.
• INTERNAL COMMUNICATIONS: Leads the development of public relations publications including but not limited to a weekly electronic newsletter, bi-monthly newsletter, annual report, award nominations, resolutions, and special publications.
• INTERNAL COMMUNICATIONS: Provides strategic communications support for key institutional announcements and initiatives and advises campus partners on messaging and communication approaches.
• EVENT PLANNING: Plans and implements institutional events that support the College’s strategic priorities, brand, and community engagement efforts.
• EVENT PLANNING: Collaborates with internal departments and external partners to guide logistics, messaging, and promotion for events.
• EVENT PLANNING: Develops event-related communications materials such as invitations, programs, scripts, and talking points.
• EVENT PLANNING: Oversees event timelines, vendor coordination, and on-site execution to ensure a high-quality, on-brand experience.
• EVENT PLANNING: Identifies opportunities to leverage events for media visibility and storytelling.