Public Relations Coordinator at Rover.com | Seattle, WA | $77K/yr – $99K/yr

Rover.com

Public Relations Coordinator

Seattle, WA (Hybrid)

$77K/yr – $99K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive consumer PR and media relations for Rover’s pet-care audience, coordinating campaigns, always-on coverage, and case studies across geographies.

Drive consumer PR campaigns, always-on media activity, and case-study management.
Must-have: 2-3 years in consumer PR with strong writing and time management.
Standout: Multi-market influencer activity coordination and cross-functional collaboration.

Job Description

Consumer PR campaign execution and coordination: Actively participates in, supports, and drives the ideation and implementation of consumer campaigns
Always-on consumer PR media coverage: Oversees day-to-day consumer PR activity, including “always-on” PR (Pet People Panelists, blog pitching, trendjacking, etc.)
Media relations: Monitoring the PR inbox and flagging inbounds for the appropriate point of contact, plus working with the analytics team to pull data for inbound media inquiries
Coverage monitoring and reporting: Ownership of ongoing coverage monitoring and tracking, compiling weekly company-wide coverage reports, updating press rooms, and coordinating reporting for internal business reviews
Admin support: Occasional support for agency coordination, management of the PR calendar, and supporting the management of ad hoc influencer activity in European markets.
Content support: Drafting, reviewing and/or editing PR materials including press releases, blog posts and campaign related copy
Case study management: Owns sourcing case studies and testimonies from pet parents, sitters and walkers, developing best practices for engagement and ongoing ownership of case study pool

2-3 years experience supporting public relations and communications programs for consumer brands at an agency or in-house
Excellent written, verbal, and interpersonal skills
Excellent organizational and time management skills.
Superior attention to detail—whether it’s materials creation, workback plans or reporting key metrics across geographies.
Demonstrated success in identifying and creating process improvements
Understanding of appropriate PR conduct among written and broadcast media
Thrives in a fast-paced environment, making quick and sound judgment calls with manager support
Sharp critical thinking and problem-solving skills
Customer centric in everything you do

Proficiency in media monitoring tools like Cision
Experience in an international support role
WordPress proficiency
Familiarity with influencer marketing and social media

Competitive compensation
401k
Flexible PTO
Competitive benefits package, including medical, dental, and vision insurance
Commuter benefits
Bring your dog to work (and unlimited puppy time)
Doggy benefits, including $1000 toward adopting your first dog
Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly
Regular team activities performed in person and virtually

Rover.com

3.7 Glassdoor

At Rover, everyone has ownership of their work and the opportunity to make a true impact. We believe that being diverse and inclusive is key to our success and encourage every employee to share their unique perspective while being their true self. We believe everyone deserves the unconditional love of a pet, and Rover exists to make it easier to experience that love. We’re supporting dog owners and empowering dog sitters to run thriving pet-care businesses in your neighborhoods. The Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe.

Founded in 2011

Seattle, Washington, USA

11K employees (96 in marketing)

www.rover.com

67% recommend to a friend

70% CEO approval