Public Relations Co-op

Boston, MA (Hybrid)

Salary Not AvailableIntern/New GradFull time

Posted 2 months ago

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Job Summary

Own and coordinate New Balance’s seed-and-PR pipeline across media outreach, influencer seeding, and inventory management to drive timely placements and coverage.

  • Seed program ownership: manage product seeding for media, celebrities, and tastemakers and build prioritized calendars.
  • Inventory and process: oversee footwear/apparel sample closet, PR box, inbox, and monthly P-Card reporting to support timely requests.
  • Strategic opportunities: develop influencer lists, pitch media, and provide industry insights to surface culturally relevant opportunities.

Job Description

Responsibilities
  • Oversee product seeding for: Media requests, Celebrity agencies, Product wear-testing programs
  • Own the PR Department’s footwear/apparel sample inventory (inclusive of ordering key product in time and organizing the sample closet to operate efficiently).
  • Oversee New Balance product placement program to meet the needs of target media, celebrities, and influencers.
  • Build and maintain influencer, celebrity and tastemaker list for potential seeding opportunities
  • Build monthly priorities calendars for PR agencies.
  • Conduct industry analysis including, but not limited to, competitor, consumer and category trends and provide reports to the team.
  • Draft product pitches to distribute to relevant media outlets
  • Manage the New Balance Press Box (inclusive of editing and posting press releases).
  • Manage the New Balance Media Relations inbox and respond to requests appropriately.
  • Manage monthly P-Card reports.
New Balance logo

New Balance

3.9 Glassdoor

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Founded in 1906
Brighton, MA, US
9.9K employees (1,403 in marketing)
71% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
11.8M
Monthly Google Ads Budget
$289.1K
Traffic Source Mix
Search
37.3%
Direct
54.6%
Referral
4.1%
Social
2.7%
Paid
1.1%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
985 (9% of company)
Median Career Experience
13 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$80K
Last Raise
$80K
Grant, 5 years ago

Funding History

  • Oct 2020
    Grant • $80K

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