Public Relations Associate

New York City, NY (On-site)

Salary Not AvailableMid Level1+ years expContract

Posted 3 days ago

Job Summary

Own and drive comprehensive PR and brand partnership programs, overseeing launches, press events, influencer collaborations, and agency relationships while turning media data into strategic insights.

  • Lead coordination of press events, product launches, and influencer trips
  • Manage agencies, budgets, and earned media reporting
  • Convert analytics into actionable recommendations

Job Description

Responsibilities

  • Execute comprehensive, strategic PR and brand partnership programs supporting product launches, key brand initiatives, and community efforts.
  • Assist with the execution of press events, product launches, press previews, and influencer trips.
  • Manage relationships with external PR agencies, brand partners, and media contacts, maintaining open and consistent communication.
  • Liaise with internal and external teams to ensure on-brand execution of product launches, press events, and brand initiatives.
  • Support internal press opportunities.
  • Manage agency invoices, budget tracking, PR closet inventory, and general department coordination.
  • Monitor and analyze web analytics dashboards, social reporting tools, and earned media metrics.
  • Translate data into actionable insights and recommendations.
  • Compile weekly and campaign-specific coverage reports and clipping highlights.
  • Track Earned Media Value (EMV) metrics.

Requirements

  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  • 1–3 years of experience in PR, communications, or influencer marketing.
  • Demonstrated success managing PR campaigns for consumer-facing brands.
  • Established network in press, influencers, events, social media, and the beauty industry.
  • Strong organizational skills with meticulous attention to detail and the ability to manage multiple projects in a fast-paced environment.
  • Excellent written and verbal communication skills.
  • Creative thinker with strong attention to detail and project management skills.
  • Proficiency in PR monitoring tools such as Cision and Launchmetrics, as well as Microsoft Office Suite.

Preferred

  • Beauty or luxury fashion experience preferred.
  • Knowledge of the fragrance industry and competitor landscape strongly preferred.

Benefits

  • comprehensive benefits package

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Public Relations Associate

IntelliPro Group Inc. · New York City, NY · On-site