Public Information Specialist 2 (Digital Content) - New York City - Manhattan

New York City, NY (Hybrid)

$87K/yr – $110K/yrSenior Level7+ years expFull time

Posted 13 days ago

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Job Summary

The role owns media relations for the NYS Department of Labor, handling inquiries, crafting messaging, and expanding the department’s visibility through strategic outreach and ongoing newsroom relationships.

  • Lead media inquiries response and brand protection.
  • Draft news releases, speeches, and talking points and pitch stories.
  • Build and maintain relationships with news outlets and manage live events.

Job Description

Responsibilities

  • In coordination with the communications management team, respond to media inquiries and protect the DOL brand.
  • Write impactful news releases, speeches, and talking points as assigned.
  • Identify opportunities to amplify the DOL brand.
  • Pitch story ideas to news outlets.
  • Help manage news conferences and other live events across NYS.
  • Develop and maintain solid relationships with news outlets.

Requirements

  • Seven years of experience in public relations, social media, and digital communications.
  • Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, of experience respectively;
  • OR one year of experience as a Public Information Specialist 1 (Digital Content).

Preferred

  • Ability to initiate and maintain relationships across a diverse set of stakeholders.
  • Experience working with local and national media outlets.
  • Proven work experience developing and delivering informative, well-written messaging.
  • Excellent creative and institutional writing skills for news releases, video scripts, and executive speeches.
  • Strong organizational skills and the ability to prioritize a busy workload to meet tight deadlines.
  • Exceptional customer service skills.
  • NYS government experience a plus.

Benefits

  • 13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year
  • Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short-term and long-term disability coverage).
  • Choice of several affordable and competitive health insurance plans
  • Dental and vision insurance plans at no additional cost
  • Membership in the NYS Employee’s Retirement System
  • NYS Deferred Compensation Investment Plan
  • Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full-time employees)
  • Eligibility to apply for tuition reimbursement for qualifying employees and courses
  • Paid Parental Leave
New York State Department of Labor logo

New York State Department of Labor

The Department of Labor plays a major role in strengthening New York State’s economy by connecting job seekers to jobs, supporting businesses in hiring, assisting the unemployed, and protecting workers. That is the agency’s mission. The department helps coach and train job seekers, connects workers to businesses and partners with businesses to help them compete in today’s global economy. The agency also assists the unemployed, with a special focus on the long-term unemployed. It also provides specialized services for veterans, youth and the formerly incarcerated. The Labor Department vigorously enforces state labor laws to ensure a fair wage for all, a level playing field for businesses and the safety and health of workers and the public.The department’s 96 Career Centers around the state offer a wide range of services for job seekers, including: job coaching and referrals; basic job-skills training; resource rooms; and SMART resume technology to match a person’s skills to available jobs. Highly trained staff members help job seekers to find employment and help employers to find qualified workers. Find jobs in your region: www.labor.ny.gov/jobs.No-cost job fairs and customized recruitment services can be tailored to the needs of a business to assist in their hiring needs. Department of Labor Business Service Team members will help a business review applicants, set up and schedule events and match candidates based on skills and applicable hiring and training incentives. This is just one of the many no-cost services provided to any business in New York State. Businesses may also take advantage of Jobs Express, an online jobs database. By using these services an average business in New York State could save tens of thousands of dollars each year. Learn more about hiring incentives, posting jobs, and other services for businesses: https://dol.ny.gov/services-businesses.

Founded in 1901
Hicksville, New York, USA
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Marketing Team

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