PT Contract Digital Marketing Manager, health tech Agency at KNB Communications | USA

KNB Communications

PT Contract Digital Marketing Manager, health tech Agency

USA (Remote)

Salary Not AvailableMid Level5+ years expContract

Posted 4 months ago

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Job Summary

Drive performance marketing leadership with measurable, end-to-end digital campaigns for healthcare clients.

Own end-to-end campaigns and report ROI across paid and organic channels.
Must-have: 5–7 years in performance marketing with Google Ads/Analytics and HubSpot certifications.
Standout: Healthcare domain experience or healthcare-focused agency background.

Job Description

Responsibilities

Capable leader in performance marketing
Strategically develop and execute innovative and measurable digital marketing campaigns that have a meaningful impact on clients’ success.
Create concepts, content, and reports for relevant marketing campaigns.
Leverage analytic tools used by the firm — HubSpot, Google Analytics, content distribution services, project management tools, online surveys, media monitoring, KPIs, ROI, etc. Optimize campaigns to yield optimal results.
Draw meaningful conclusions from campaign data and make recommendations for improvement.
Evaluate all acquisition channels as well as remarketing tactics.
Provide data-driven advice on paid digital advertising and effectively implement (e.g., paid social media, Google Search & Display Ads).
Support account teams to create integrated and measurable communications programs for clients.
Review audience engagement metrics across platforms (Facebook Insights, Twitter Analytics, etc.) and translate them into actionable steps.
Develop and manage end-to-end, scalable social media campaigns (paid and organic).
Support clients with initiatives such as website design and development, traffic, etc.

Requirements

Bachelor’s degree (BA/BS) from a four-year college or university required
Five to seven years minimum related work experience or equivalent combination of education and experience required
Google Ads and Analytics certifications and experience.
HubSpot certifications – Inbound, Email, Content
Must be active on all major social networks
Project an extremely positive “can do” attitude and utilize sound judgment with client interactions
Social media management, Google Analytics, SEO and content generation
Quickly understand complex healthcare domains, competitive landscapes and varied audiences
Willingness to learn and adapt to constructive feedback
Exceptional communications skills - written, verbal and interpersonal

Preferred

Healthcare industry knowledge and/or previous roles with a healthcare-focused organization
Websites management, page and landing page creation
Experience with SEO practices
Basic HTML or equivalent web language
Video creation, editing and production
Cision/Muck Rack media monitoring software
PR industry background
Creative graphics and design software (Adobe Photoshop, InDesign)

KNB Communications

The healthcare industry deserves its own specialized communications firm - one that is direct, passionate and understands the complexities and challenges of an evolving market.Our innovative approach combines PR with PR-driven marketing techniques delivering measurable results. We increase our clients' value and help them to cultivate lasting relationships with their many stakeholders.Since our founding in 1998 as the first healthcare technology PR firm, KNB has focused on strengthening the credibility and raising the visibility of our clients and inspiring a meaningful dialogue in healthcare.

Founded in 1998

Stamford, Connecticut, USA

42 employees (10 in marketing)

www.knbcomm.com