Responsibilities

• Execute strategic marketing plan and budget as approved and rebuild annually
• Regular posting and updates to social media platforms, website, and email blasts weekly
• Keeping mall signage, directories, and printed collaterals continually current
• Plan and execute mall promotional events to drive traffic and sales to mall tenants (2-3/month) (Requires some nights & weekends). Maintain mall events calendar.
• Work with not-for-profit organizations on events and fundraisers
• Write and distribute press releases for new store openings, events, and newsworthy happenings. Establish a relationship with local media and be prepared to respond to crisis situations with the Chief Marketing Officer. Measure all PR generated.
• Utilize new advertising campaign with agency of record to fit the season by making minor changes, writing radio copy, and adjusting digital ads
• Book advertising through established media buyers in advance and work with the Chief Marketing Officer on approvals
• Maintain social media advertising plan and generate posts 1-2 times a week
• Be a team player and work with the marketing team on joint mall advertising and sharing the responsibilities of holiday execution

Requirements

• Baccalaureate Degree in business, marketing, or a related degree
• Five + years of experience as marketing director, public relations/communications manager, or events planner.
• Graphic Design or experience with Adobe Creative Suite required

Preferred

• Event planning and social media experience a plus