Project Employee, NBA Social Content - Instagram

Secaucus, NJ (Remote)

Salary Not AvailableIntern/New GradFull time

Posted 4 months ago

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Job Summary

Drive NBA Instagram publishing for real-time game coverage and cross-platform social content, with metrics-driven optimization.

  • Must-have: Expert-level Instagram knowledge and sports-brand publishing experience.
  • Standout: Cross-platform publishing on Facebook/Threads and deadline-driven delivery.

Job Description

Responsibilities
  • Publish content to the NBA’s Instagram pages by uploading video or still imagery with copy, tags and additional publishing details (such as location, shopping features, paid partnership information, Collabs, etc.) during real-time game coverage and for additional content franchises. This may include publishing realtime content and scheduling content.
  • Assist with content planning for Reels, Carousels, Stories, Broadcast Channels and more
  • Review content metrics and implement platform feedback to optimize content performance
  • Monitor NBA team and player Instagram pages for amplification on the NBA’s Instagram pages
  • Monitor trends on the platform
  • Ability to assist with similar publishing responsibilities on additional Meta platforms (Facebook, Threads, etc.) or other NBA social platforms when needed
National Basketball Association (NBA) logo

National Basketball Association (NBA)

3.8 Glassdoor

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Founded in 1946
New York, New Mexico, USA
29K employees (1,431 in marketing)
66% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
71.5M
Monthly Google Ads Budget
$247.1K
Traffic Source Mix
Search
41.6%
Direct
54.3%
Referral
3.2%
Social
0.7%
Paid
0.2%

Headcount Trend

Current headcount: ~28.9K

Marketing Team

Marketing Team Size
1,082 (4% of company)
Median Career Experience
14 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
5

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