Responsibilities

• Meet client objectives while implementing and managing programmatic campaigns within agency trading desk
• Monitor and analyze campaign expectations on performance, brand safety and viewability, to ensure the proper/agreed upon standards are met
• Manage campaign calendar, assets, screenshots, billing tracker, all pre/post launch processes
• Data analysis and optimization; keep optimization log and date of all optimizations made
• Provide performance snapshots and pacing on a weekly basis
• Contribute to analytics reporting with optimizations made, additional insights and the context of those insights
• Is able to identify and diagnose issues quickly and then escalate those issues to the proper internal stakeholder before they become major problems
• Maintain strong vendor and cross-agency partner relationships
• Demonstrate confidence and actively participate in internal and external meetings
• Contributor to tactical media planning, including forecasting and estimation, in order to build programmatic media recommendations

Requirements

• Bachelor's degree or equivalent education plus professional experience preferred
• At least 1 year of experience working in a DSP in a self-service manner mandatory, 2-3+ years of experience preferred
• Deep understanding of relationship between DSP and other platforms (including ad server)
• Proficient in demand-side platforms
• Able to properly set up all components of a campaign with DSP
• Budget management
• Campaign optimization
• Understand creative testing and implementation/ rotation
• Data analysis
• Proficient in data platforms or working with data vendors