Programmatic Strategist at Dieste Inc. | Dallas, TX

Dieste Inc.

Programmatic Strategist

Dallas, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

A Programmatic Strategist role focusing on guiding platform usage across major DSPs, with emphasis on TikTok and YouTube. Requires 3-4 years in programmatic or ad ops and bilingual English/Spanish. Responsibilities cover strategy, creative alignment, DCO, and data-driven optimization with a strong reporting component.

Job Description

Responsibilities

Contribute from the brief stage, informing teams on platform capabilities, nuances, and best practicesfor DV360, The Trade Desk, AmazonDSP, Innovid, Smartly,TikTok, and YouTube.
Identify innovation opportunities in emerging programmatic environments (TikTok, YouTube).
Educate stakeholders on platform-specific strengths and performance drivers.
Ensure all creative assets (display, video, social, CTV) are structured correctly for DSP delivery and tagged for tracking.
Build Dynamic Creative Optimization (DCO) frameworks, partnering with creative teams on feed-based variations.
Work closelywith the client's general market agency and media agency to align creative strategy with media buying, defining your involvement level in creative performance optimization.
Act as the strategic bridge between creativeand media teams for flawless execution.
Develop culturally sensitive, persona-driven retargeting messaging strategies adapted for diverse audiences.
Translate audienceinsights into platform-specific targeting strategies beyond basic segmentation.
Analyze performance data and translate into actionable creative and strategic recommendations.
Deliver compelling reports using Tableau (primary), GA4, Looker, BigQuery, Supermetrics, and Adobe Analytics (highly valued).
Partner with strategists to refine messaging, audience segmentation, and test plans based on results.

Requirements

3-4 years of experience in programmatic, ad operations, or digital advertising (agency or platformside).
Bilingual (English/Spanish) required
Working knowledge of major DSPs (DV360, The Trade Desk, Amazon DSP).
Experience with DCO platforms (Google Studio, Flashtalking, Sizmek).
Strong technical understanding of ad specs, tracking, and creative trafficking requirements.
Experience with analytics platforms (Tableau, GA4, Looker).
Familiarity with Meta Ads Manager and emerging formats (Advantage+, TikTok, YouTube).
Strong communication skills and collaborative spirit across creativeand media teams.
Passion for data-driven storytelling and understanding diverse, multicultural audiences.

Dieste Inc.

Dieste, Inc. is a Dallas, Los Angeles and New York-based company with a pioneering the future of how brands and cultures connect. We believe the greatest value we can bring to clients is relevance.At Dieste, we have refined the art of identifying behavioral segments that we call social tribes.We do this by unlocking the true power of consumer data, identifying behavioral segments, and crafting highly relevant creative content that drives superior business outcomes for our clients.We do it by following our North Star: fusing data, insights, creative and technology to connect brands and cultures and propel brands and businesses forward.And by attracting digitally native people with an entrepreneurial bent, Dieste is unlocking new talent, ideas and revenue streams.Dieste has won multiple Cannes Lions for their work and has been named numerous times to Ad Age’s “A-list,” “Agency to Watch” and “Multicultural Agency of the Year.” Dieste is part of Omnicom’s (NYSE: OMC) Collective network.

Founded in 1995

Dallas, Texas, USA

150 employees (68 in marketing)

www.dieste.com