Responsibilities

• Own end-to-end campaign execution within The Trade Desk (setup through reporting)
• Build and manage full-funnel campaigns across display, video, CTV, audio, and native
• Develop audience recommendations leveraging first-party, third-party, contextual, and modeled data
• Manage bid strategy, pacing, frequency controls, budget allocation, and supply path optimization
• Analyze performance data and identify actionable optimization opportunities
• Proactively make optimization recommendations to improve efficiency and outcomes
• Partner with Strategy and Client Services to communicate performance insights clearly
• Collaborate with Social and Search teams to ensure integrated channel execution
• Execute structured testing plans across creative, audience, bidding, and inventory
• Contribute to internal documentation and best practices

Requirements

• 2–4 years of programmatic media experience
• Most recent 1–2 years of hands-on experience in The Trade Desk
• Strong understanding of:
• DSP buying mechanics
• Supply path optimization
• Audience targeting methodologies
• Bid strategy and pacing controls
• Attribution models and performance measurement
• Experience managing budgets of $25K+ per month
• Advanced proficiency in Excel or Google Sheets
• Strong written and verbal communication skills

Preferred

• Proof of all current The Trade Desk certifications
• Demonstrated understanding of the cookie-based and ID-based digital ecosystem
• Experience driving leads and conversions for subscription-based businesses
• Experience in fitness, home services, or similar performance-driven verticals
• Experience with CTV planning and measurement
• Familiarity with GA4, Google Tag Manager, and pixel/event tracking