Programmatic Specialist

New York, USA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive programmatic media strategy and campaign optimization for clients with hands-on DSP management.

  • Own design, planning, and purchase of programmatic campaigns.
  • Must-have: Experience with data-driven programmatic campaigns and Excel proficiency.

Job Description

Responsibilities

  • Your tasks and main responsibilities range from strategy and setup to management and optimization, as well as subsequent reporting and recommendations for programmatic campaigns.
  • Develop programmatic media and data strategy for our clients and effectively communicate these recommendations in a precise and understandable manner.
  • Design, plan, and purchase programmatic campaigns.
  • Hands-on campaign management through DSPs, including bid strategy, data segmentation, optimization, and campaign management.
  • Continuously analyze, optimize, and evaluate campaign results.

Requirements

  • Relevant work experience in data management, e-commerce, or marketing.
  • A fluent level of English and Swedish, both written and spoken.
  • Previous experience with digital campaigns is preferred, including programmatic, search, social, or display.
  • Demonstrated interest in technology and digital platforms, with proficiency in numbers and Excel.
  • Ability to seamlessly transition between detailed tactical thinking and long-term strategic planning.

Preferred

  • Structured, independent, and adept at meeting deadlines.
  • Strong collaborative and communication skills, capable of working across departments and engaging with clients and suppliers effectively.
  • Solution-oriented with meticulous attention to detail and a high level of ambition and analytical ability.

Benefits

  • Generous benefit package.
  • Local and Global opportunities through the Power Of One.
  • Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.
  • Flexible Ways of Working
  • We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.
  • For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.
  • The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees.
Publicis Groupe Sweden logo

Publicis Groupe Sweden

Founded in 1926, Publicis Groupe is now the highest valued communications group in the world. Through a powerful alchemy of creativity and technology, we are driving business transformation across the entire value chain. https://publicisgroupe.se/Publicis Groupe is organized into 4 Solutions Hubs for easier connectivity and integration: Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health. In this model, all agency brands still exist and share an operational backbone, which gives them the power and expertise of all the Solution Hubs combined to deliver the scale required to compete and win in a data-led, digital-first world. Epsilon, the data-driven marketing and tech company and its platform Conversant, that joined the Groupe in July 2019, is positioned at the center, fueling all the Groupe’s operations with their unparalleled data expertise.Harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. In Sweden we have Starcom, Zenith and Performics.Publicis Communications is the creative communications hub of Publicis Groupe, in Sweden bringing together the Saatchi & Saatchi, BBH, MSLGROUP and Publicis Content.Arthur Sadoun- CEO Publicis Communications

Founded in 1926
Stockholm, Stockholm County, SWE
116 employees (34 in marketing)

Traffic Signals

Monthly Visitors
2.8K
Traffic Source Mix
Search
44.8%
Direct
22.6%
Referral
2.8%
Social
29.3%
Paid
0.5%

Headcount Trend

Current headcount: ~116

Marketing Team

Marketing Team Size
28 (24% of company)