Responsibilities

• CTV Campaign Execution : Manage the daily planning, setup, trafficking, and optimization of CTV campaigns on The Trade Desk and Amazon DSP to ensure maximum engagement.
• Cross-Channel Support : Execute integrated programmatic strategies across display, video, audio, and DOOH that align with client goals like brand awareness and dealership traffic.
• Audience Precision : Build sophisticated audience segments using in-market auto data, geo-targeting, and CRM integrations to drive hyper-relevant targeting.
• Optimization : Monitor campaign performance daily, adjusting bids, budgets, and creative rotations to achieve KPIs such as VDP views and lead submissions.
• Testing : Assist with A/B tests on CTV ad formats and audience strategies to improve performance.
• Collaboration : Partner with internal teams to ensure programmatic efforts align with broader paid media strategies.

Requirements

• 2–4 years of hands-on programmatic buying experience.
• Proven track record of executing campaigns specifically within The Trade Desk and Amazon DSP .
• Strong understanding of The Trade Desk’s platform, including features like Koa and CTV inventory management.
• Solid grasp of the programmatic ecosystem, including DSPs, SSPs, and CTV-specific supply partners.
• Proficiency in Excel.
• Ability to thrive in a fast-paced, deadline-driven agency environment.

Other