Programmatic, Senior Strategist

New York, USA (On-site)

$95K/yr – $105K/yrSenior Level4+ years expFull time

Posted 5 months ago

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Job Summary

The role focuses on growing client accounts by delivering measurable impact using the Kanopy platform, leading cross-channel media strategy, and presenting ROI-driven insights. It emphasizes proactive growth, AI-enabled tooling, and executive-level storytelling. Strong emphasis on translating data into strategic recommendations and coordinating with multiple teams.

Job Description

Responsibilities

  • Serve as a trusted growth advisor to assigned client accounts, focusing on business impact (LTV, market share, revenue growth) over tactical metrics
  • Leverage our proprietary Kanopy platform to uncover performance insights, identify optimization opportunities, and deliver strategic recommendations that drive results
  • Lead integrated media strategy and planning across programmatic, paid social, and paid search
  • Partner with paid media execution teams to guide optimization and implement experimentation strategies
  • Proactively identify account growth opportunities and surface new service recommendations based on performance patterns
  • Lead weekly/bi-weekly client calls, quarterly business reviews, and executive presentations with ROI-focused storytelling
  • Stay current on emerging platforms and capabilities to bring innovative ideas to client engagements
  • Embrace a technology-forward mindset—learning, using, and contributing to our proprietary agentic AI tools and automations
  • QA all client-facing deliverables and oversee account and specialist teams on a project and client basis

Requirements

  • 4-6 years of experience in Programmatic marketing, preferably with e-commerce, subscription, entertainment, or direct response clients. Experience in Paid Social and Paid Search is a plus, along with desire to learn additional channels.
  • Experience with TTD, Stackadapt, DV360, Yahoo
  • Demonstrated ability to translate data into strategic business recommendations and actionable growth plans
  • Comfort working with AI-powered tools and genuine curiosity about emerging marketing technology
  • Strong analytical and problem-solving skills with proficiency in Microsoft Excel
  • Expert understanding of customer acquisition and direct response online marketing
  • Entrepreneurial spirit with a proven track record for taking initiative
  • "Big picture" strategic perspective combined with willingness to roll up sleeves and do whatever it takes
  • Excellent written and verbal communication skills with ability to present to C-Suite executives
  • Ability to prioritize tasks, multitask, and manage time efficiently

Preferred

  • Experience with Paid Social and Paid Search is a plus
  • Desire to learn additional channels

Benefits

  • Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)
  • 15–24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave
  • New MacBook Pro and access to cutting-edge AI tools across the agency
  • Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron—with commuter benefits and Citibike membership
  • Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition
  • Regular performance reviews with quarterly growth path check-ins
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Direct Agents

3.7 Glassdoor

Direct Agents, celebrating its 22nd year of excellence, is a full-service growth marketing consultancy fueled by a future-focused mindset. As an independent and certified Minority-Owned Business, our team of 75+ professionals across NY and LA brings unique insights and solutions to every project. We specialize in strategic innovation and an AI-integrated approach, consistently providing our clients with a competitive edge in an ever-evolving marketing landscape. To learn more about our services, visit www.directagents.com or email marketing@directagents.com. Subscribe to Digital Transformation for weekly marketing updates, news, and trends: https:Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7019056617816039424

Founded in 2003
New York, New York, US
179 employees (54 in marketing)
57% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
13.3K
Monthly Google Ads Budget
$20.7K
Traffic Source Mix
Search
33.1%
Direct
50.4%
Referral
7%
Social
8.3%
Paid
1%

Headcount Trend

Current headcount: ~179

Marketing Team

Marketing Team Size
50 (28% of company)
Median Career Experience
5 years
Median Tenure
2 years

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