Programmatic Platforms Manager

USA (Remote)

$103K/yr – $179K/yrSenior Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own and optimize CTV programmatic activation across multiple exchange layers with a focus on monetization and workflow excellence.

  • Open Market, PMP, PG and Managed Service deals: manage end to end activation and deal delivery.
  • Platform fundamentals and marketplace health: monitor pacing, yield, and troubleshooting while aligning with buyer campaigns.

Job Description

  • Own the activation and execution of CTV programmatic demand across our ad server, proprietary tech platforms, and integrated SSP/DSP platforms.
  • Create, configure, launch, and manage Open Market, Private Marketplace (PMP), Programmatic Guaranteed (PG), and Managed Service transactions.
  • Support inventory approvals, curation, and targeting implementation aligned with active buyer campaigns and revenue objectives.
  • Monitor campaign pacing, delivery, performance, and inventory utilization to ensure successful execution.
  • Conduct quality assurance and troubleshooting across campaign lifecycles.
  • Execute pricing, floor, and yield adjustments to maximize both delivery and monetization performance.
  • Partner with internal stakeholders to ensure smooth activation and operational excellence across programmatic workflows.
  • Serve as a subject matter expert on CTV programmatic activation and inventory monetization.
  • Apply a strong understanding of OpenRTB, bidstream mechanics, auction dynamics, and programmatic workflows.
  • Manage and troubleshoot deal delivery, targeting, reporting, and platform configuration issues.
  • Experience working with CTV inventory and streaming media monetization.
  • Understanding of measurement, attribution, audience targeting, and identity solutions within the CTV ecosystem.
  • Experience supporting both supply-side and demand-side programmatic workflows.
  • Health Insurance: Medical, Dental, Vision, Life, Disability
  • Retirement Benefits: 401(k) Retirement Plan
  • Paid Time Off: Unlimited Discretionary Time Off
  • Paid Holidays: 10 paid holidays per year
  • Paid Sick Leave: 80 hours per year
Wurl logo

Wurl

3.7 Glassdoor

Wurl (An AppLovin Company) is a leader in the CTV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. For more information, visit www.wurl.com.

Founded in 2011
Palo Alto, California, USA
129 employees (13 in marketing)
64% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
54.8K
Monthly Google Ads Budget
$5.1K
Traffic Source Mix
Search
36.1%
Direct
46.5%
Referral
10.1%
Social
5.7%
Paid
1.3%

Headcount Trend

Current headcount: ~129

Marketing Team

Marketing Team Size
7 (5% of company)

Funding

Total Funding
$31M
Last Raise
$11M
Series B, 5 years ago

Funding History

  • Feb 2021
    Series B • $11M
  • Oct 2018
    Series A • $16M
  • Apr 2014
    Seed • $2M

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