Responsibilities

• DSP Campaign Management: Lead the end-to-end execution of display and video campaigns within DSPs (DV360, The Trade Desk, PubMatic, etc.), including seat management, line-item setup, and creative trafficking.
• Inventory Procurement & Buying: Actively source and buy quality/brand safe inventory through programmatic channels.
• Strategic Optimization: Monitor real-time performance and apply advanced optimization tactics (bid shading, frequency capping, audience targeting) to meet client KPIs like CTR, VCR, and ROAS.
• Technical Troubleshooting: Develop and standardize testing protocols for ad assets (MRAID, VAST/VPAID). Lead the resolution of complex technical issues, such as creative rejection, tracking discrepancies, or supply-side delivery blocks.
• Cross-Functional Partnership: Collaborate with Sales, Yield and Creative Studio teams to identify new supply opportunities and ensure the Direct Sales team has optimal access to premium exchange inventory.
• Data Analysis & Reporting: Analyze health metrics across buying platforms. Provide the Sales Team with granular insights and strategic recommendations for campaign growth on a week-over-week basis.
• Product Documentation & Operational Playbooks: Lead the documentation of DSP-specific launch, trafficking, and reporting workflows to create standardized playbooks that reduce errors, improve speed-to-market, and support scalable growth across platforms.

Requirements

• DSP Expertise: Proven experience hands-on in the UI of The Trade Desk (TTD), DV360, and/or PubMatic. Experience with other major DSPs (LoopMe, Amazon) is a strong plus.
• Ad Tech Experience: At least 5 years of experience in buying, ad operations, or trafficking within the DSPs
• Inventory Knowledge: Strong understanding of the programmatic auction (First-price vs. Second-price), PMPs, and Header Bidding.
• Analytical Rigor: Proficiency with Microsoft Excel (pivot tables, VLOOKUPs, and data visualization) to translate raw bid data into actionable insights.
• Problem-Solving: Working knowledge of HTML5 and JavaScript as they relate to ad tags and troubleshooting.
• Organization: A proven track record of managing multiple high-spend accounts simultaneously without sacrificing detail or quality.

Preferred

• Platform Certifications: Official certifications in The Trade Desk (Edge Academy) or similar DSP platforms.
• Full-Stack Familiarity: Experience with supply-side tools like Google Ad Manager (GAM) to understand the "other side" of the programmatic transaction.
• Gaming Interest: A natural affinity for the mobile and video game ecosystem.
• Technical Agility: The ability to do lightweight coding or script debugging is a "nice to have" that will set you apart.