Responsibilities

• Own goals and performance metrics for digital marketing campaigns; monitoring regularly to understand effectiveness and identify opportunities for improvement.
• Serve as programmatic performance marketing lead, properly communicating and evangelizing winning programmatic strategies, processes, platform execution, trading techniques and industry related topics
• Develop key programmatic initiatives across DSPs to drive strategic use cases and deliver results; implement and maintain playbook that incorporates best practices that can scale globally and cross-line of business.
• Manage external partner relationships and identify new programmatic opportunities for testing. Ensure seamless execution of programmatic campaigns by revamping/enforcing operational process with partners
• Own day to day relationships with Prime Video programmatic buyers and decision-makers, driving stakeholders to provide insightful media plans that align with the overall marketing strategy.
• Facilitate and communicate comprehensive analysis and insights of campaigns and experiments, and make actionable recommendations in digestible form to senior leadership
• Conduct thorough campaign analyses from pertinent sources and assemble cross-partner reiterations or contradictions based on performance data

Requirements

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience in marketing or marketing research

Preferred

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience managing large amounts of data, including customer segments and online campaign metrics
• Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave
• Learn more about our benefits at https://amazon.jobs/en/benefits.