Responsibilities

• Execute end-to-end ad operations processes, including campaign setup, trafficking, QA, and delivery
• Own campaign execution lifecycle from IO through completion, ensuring timelines and performance goals are met
• Track and manage advertising inventory across Citi-owned and operated properties
• Monitor campaign pacing and delivery; proactively identify and resolve issues (e.g., discrepancies, under-delivery, audience mismatches)
• Activate audience segments using Citi’s first-party data and partner platforms
• Partner closely with Sales and Planning teams to align campaign execution with advertiser objectives
• Collaborate with cross-functional stakeholders to ensure operational excellence across channels
• Evaluate and implement new adtech solutions to enhance efficiency and effectiveness
• Communicate campaign performance and operational insights to key stakeholders
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Requirements

• 10+ years of experience in branding, marketing or analytics and leading teams
• 8-10 years of experience in Ad Operations, campaign management, or programmatic media within a publisher, ad network, or commerce media environment
• Experience with Ad product and inventory management plans
• Experience designing and implementing campaign reporting frameworks and performance dashboards
• Experience managing scalable operational processes for campaign execution and trafficking
• Hands-on experience with ad tech platforms such as Google Ad Manager (GAM), DV360, or similar ad servers and DSPs
• Proven ability to traffic campaigns end-to-end, including tag setup, pixel implementation, audience onboarding, and QA
• Strong knowledge of campaign measurement and digital media KPIs
• Experience working with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms)
• Understanding of stakeholder needs across advertisers, sales, and product teams

Preferred

• Master’s degree preferred
• Bachelor’s degree in Business, Marketing, or a related field

Benefits

• medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays