Programmatic Marketing Manager

New York City, NY (On-site)

$35/hr – $40/hrMid Level2+ years expContract

Posted 12 days ago

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Job Summary

Own and optimize programmatic marketing campaigns for two national brands within the ADA-Direct Access+ program, collaborating with internal teams from planning to optimization, and translating campaign data into actionable insights.

  • Define campaign strategy with internal POCs
  • Analyze performance metrics and report insights
  • Troubleshoot DSP issues and capture Voice of Customer feedback

Job Description

Responsibilities

  • Drive marketing campaigns to support two of their internal businesses (two large national brands) within the ADA-Direct Access+ program
  • Work directly with the internal businesses to plan, launch, and optimize campaigns on the DSP
  • Review campaign performance reporting and provide insights to the internal business POCs
  • Provide feedback on issues with the DSP, troubleshooting, and Voice of Customer to the rest of the Direct Access team
  • Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve performance
  • Work effectively across organizational boundaries to define, manage, and prioritize work

Requirements

  • 1-2 years of experience managing Digital Marketing Campaigns.
  • 1-2 years of experience working with DSP platforms (DV360, Amazon DSP, StackAdapt, Basis, The Trade Desk, etc.)
  • 1-2 years of experience in Programmatic Advertising and Programmatic Media.
  • Strong analytical and reporting skills with the ability to translate data into business recommendations.
  • Excellent communication and stakeholder management skills.
  • Ability to work independently and effectively across multiple teams and organizational levels.

Benefits

  • Medical, dental & vision
  • Critical Illness, Accident, and Hospital
  • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
  • Life Insurance (Voluntary Life & AD&D for the employee and dependents)
  • Short and long-term disability
  • Health Spending Account (HSA)
  • Transportation benefits
  • Employee Assistance Program
  • Time Off/Leave (PTO, Vacation or Sick Leave)
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TEKsystems

We’re TEKsystems and TEKsystems Global Services. We accelerate business transformation for our customers, so they can capitalize on change and master the momentum of technology. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies.

Founded in 1983
Hanover, MD, US
26K employees (712 in marketing)