Programmatic Director

New York, USA (On-site)

$100K/yr – $130K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Drive programmatic DOOH growth by leading the Digital Solutions team and managing key client relationships across Talon’s Ada, DMP & Atlas offerings.

  • Own end-to-end campaign delivery and revenue growth.
  • Must-have: 7-9+ years in digital agency planning/buying with programmatic tools.
  • Standout: Cross-functional leadership with product roadmap influence.

Job Description

Responsibilities

  • Be a subject matter expert in Talon’s products and solutions including Ada, Talon’s DMP & Atlas, Talon’s DSP.
  • Collaborate with our Client Strategy teams to drive new revenue by identifying expansion opportunities with current clients and new vertical opportunities
  • Develop advertiser and agency contacts and cultivate relationships at all levels to influence buying decisions
  • Effectively maintain and evolve a developing book of accounts, to deliver and exceed revenue goals.
  • Oversee the execution of all aspects of the end-to-end process of creating, delivering, optimizing, and reporting on programmatic campaigns.
  • Partner with Talon’s software development teams to inform product roadmap and deliver continuous improvements in product capabilities and client experience.
  • Partner with Talon’s inventory and SSP providers to produce smart, strategic, programmatic media plan proposals for Talon’s clients.
  • Ensure all digital solutions stakeholders maintain a deep understanding of client and business requirements and expectations around the delivery, pacing, performance, and reporting of campaigns.
  • Oversee and effectively prioritize tasks and responsibilities for Digital Solutions team, including Client Pitches, Campaign Strategy and Execution, Fulfilling Client Expectations, Driving New Revenue
  • Continuously analyze and optimize the team’s workflow and processes to ensure timely, accurate and effective delivery of campaign deliverables and outcomes.

Requirements

  • 7-9+ years work experience in digital agency planning/buying roles and programmatic tools and technologies (DSPs, SSPs, etc.)
  • Work experience in media and programmatic tools and technologies (DSPs, SSPs, etc.)
  • Advanced knowledge of Excel and PowerPoint
  • Ability to speak comfortably to clients about Talon products and solutions at both high and low levels based on audience
  • Experience managing a team

Preferred

  • Prior OOH experience
  • Familiarity with media agency landscape
  • Experience with programmatic tools and technologies (DSPs, SSPs) is a plus
Talon America logo

Talon America

Talon is a pioneering independently owned, global Out of Home agency with offices in the US, Canada, UK, Ireland, Germany, UAE and Singapore.We provide our clients with world class service, technology, and collaboration to create exceptional OOH campaigns that deliver measurable results.In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 230 people located in key cities across the globe.Out of Home is changing fast, and Talon is at the forefront of that change. Reimagining the possibilities of what outdoor can be and doing it on a global scale. We help clients get the best out of OOH by combining independence with a collaborative approach. We promote open and transparent working relationships between many of the world’s leading agencies, advertisers and media owners.We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – championing OOH as a medium that is highly effective, creative, sustainable, and measurable for our clients.Head to our website to let us show you how to start thinking outside.

New York, New York, USA
44 employees (6 in marketing)

Traffic Signals

Monthly Visitors
17.4K
Traffic Source Mix
Search
29.4%
Direct
26.6%
Referral
4.9%
Social
5%
Paid
0.6%

Headcount Trend

Current headcount: ~44

Marketing Team

Marketing Team Size
6 (14% of company)
Median Career Experience
10 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
1