Responsibilities

• Lead the strategic direction for clients’ programmatic campaigns, ensuring they align with PMG’s broader service offerings to maximize results and client satisfaction.
• Partner with senior client stakeholders, engaging in high-level strategy conversations to ensure programmatic media supports their business objectives.
• Monitor and analyze campaign performance, identifying trends, risks, and opportunities to implement optimizations and drive measurable results.
• Identify and present growth opportunities within your portfolio, working with clients and your team to turn these ideas into actionable strategies.
• Foster strong relationships with platform partners, keeping PMG at the forefront of new opportunities, beta programs, and cutting-edge innovations.
• Design and implement processes to improve efficiency, including developing campaign playbooks, QA protocols, and staffing guidelines that support strategic objectives.
• Develop and manage team structures, delegating responsibilities, providing coaching and feedback, and celebrating successes to nurture a high-performing team.
• Drive innovation and thought leadership, acting as a trusted advisor to clients and platform partners while ensuring programmatic strategies remain aligned with enterprise goals.

Requirements

• 10+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
• 4+ years of management experience, with a focus on coaching, mentoring, and fostering career development.
• Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics to guide impactful and results-driven strategies.
• Strong proficiency in Analytics and Database Marketing to inform decision-making and drive successful campaigns.
• Expertise in Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic initiatives effectively.
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to design comprehensive, full-funnel media strategies.
• Advanced proficiency in tools like Microsoft Excel and SQL to analyze data, deliver actionable insights, and produce clear performance reports.
• Familiarity with Measurement Systems to evaluate campaign success and implement data-driven optimizations.
• Proven ability to mentor and lead teams, creating a collaborative and high-performing environment that fosters growth and innovation.
• Strong communication and relationship-building skills to engage with senior stakeholders, clients, and platform partners effectively.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Preferred

• Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred

Benefits

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.