Programmatic Campaign Manager

Burbank, CA (On-site)

$70K/yr – $85K/yrMid Level2+ years expFull time

Posted 3 days ago

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Job Summary

Own and manage client campaigns end to end, driving strategy, optimization, reporting, and collaboration with Sales Planning and delivery teams to achieve client objectives.

  • Lead trafficking, optimization, and post-campaign analysis
  • Build strategies with Sales Planning and communicate performance to clients
  • Prepare reports and recommendations for future campaigns

Job Description

Responsibilities

  • Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post campaign analysis.
  • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
  • Develop campaign strategies to support and achieve the client’s business objectives
  • Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
  • Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
  • Provide the Account Management team campaign reporting data for client recap decks as well as campaign strategy recommendations for future campaigns.
  • Work with sales teams to validate insertions orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.

Requirements

  • BA degree in marketing, business or equivalent work experience
  • At least 1-2 years of work experience in digital campaign management or related fields
  • Trade Desk Certification a plus
  • English Fluency Required.
Entravision US Media logo

Entravision US Media

Entravision is a media and advertising technology company. In the U.S., we maintain a diversified portfolio of television and radio stations and digital advertising services that target Latino audiences and beyond. Our unique broadcast media assets include 49 television stations (making us the largest affiliate group of the Univision and UniMás television networks) and 43 Spanish-language owned & operated radio stations, plus network audio, streaming, and app platforms. We are proud to create unique 360 marketing solutions for over 2,500 clients. Our advertising technology business consists of Smadex, our programmatic ad purchasing platform, and Adwake, our mobile growth solutions business. Headquartered in Los Angeles, California, USA. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC.

Founded in 1996
Burbank, California, USA
763 employees (305 in marketing)

Traffic Signals

Monthly Visitors
24.1K
Traffic Source Mix
Search
41.7%
Direct
42.6%
Referral
9.9%
Social
4.6%
Paid
1%

Headcount Trend

Current headcount: ~763

Marketing Team

Marketing Team Size
268 (35% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$275.2M
Last Raise
$270M
Post IPO Debt, 3 years ago

Funding History

  • Mar 2023
    Post IPO Debt • $270M
  • Aug 2017
    Post IPO Equity • $3.2M
  • Dec 2011
    Post IPO Equity • $2M