Responsibilities

• Social Activation
• Develop innovative, paid social approaches to drive guests into restaurants, while managing separation from national campaign in partnership with the National social team.
• Serve as the key hands-on-keys social trader, managing paid social media campaigns.
• Monitor campaigns to ensure appropriate pacing relative to budgets and targets.
• Update and optimize budgets and insertion orders throughout the year based on brands’ needs.
• Perform monthly billing and invoice reconciliation.
• Manage the builds, tagging, reporting, and financial management for Paid Social campaigns across the portfolio.
• Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include implementation and QA of tagging as necessary across in-house Paid Media buys for measurement reporting and accuracy.
• Pull and structure data for weekly, monthly, and quarterly reporting and review with necessary stakeholders to impact optimizations and business decisions.
• Support the integrated reporting of documents – including migration to dashboard reporting – as needed by cross-functional team members for internal and external purposes.

Requirements

• 4-year Degree required.
• 2 – 5 years of relevant experience in marketing and/or media required.
• Hands-on keyboard Paid Social buying experience within Meta, Snapchat, TikTok, Reddit, and Pinterest platforms.
• Demonstrated experience in problem-solving and managing multiple tasks.
• Account budget management through daily/weekly pacing, monthly and yearly goals.
• Brand & Performance Media Campaign.
• REQUIRED KNOWLEDGE, SKILLS, or ABILITIES
• Ability to deliver results.
• Excellent project management skills (proficiency in Excel/PPT will be key).
• Ability to balance multiple priorities and meet project deadlines.