Programmatic Activation Specialist

Rochester, NY (Remote)

$49K/yr – $72K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive programmatic media planning and execution across display, audio, video, and DOOH with cross-functional collaboration and ongoing performance optimization.

  • Own end-to-end programmatic campaigns across display, audio, video, and DOOH with QA and performance optimization.
  • Must-have: 2–4 years of digital campaign management with strong Excel skills.
  • Standout: Cross-functional collaboration, weekly/monthly reporting, and PMPs/PG deals exposure.

Job Description

Drive programmatic media planning and execution across display, audio, video, and DOOH with cross-functional collaboration and ongoing performance optimization.

  • Own end-to-end programmatic campaigns across display, audio, video, and DOOH with QA and performance optimization.
  • Must-have: 2–4 years of digital campaign management with strong Excel skills.
  • Standout: Cross-functional collaboration, weekly/monthly reporting, and PMPs/PG deals exposure.
Butler/Till logo

Butler/Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998
Rochester, New York, USA
434 employees (125 in marketing)

Traffic Signals

Monthly Visitors
32.1K
Traffic Source Mix
Search
31.4%
Direct
54.6%
Referral
6.6%
Social
6.4%
Paid
1%

Headcount Trend

Current headcount: ~434

Marketing Team

Marketing Team Size
117 (27% of company)
Median Career Experience
14 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
12