Responsibilities

• Work collaboratively with other internal teams, including but not limited to Sales, Merchandising, Ad Operations, Finance & Billing.
• Leverage company dashboards and apply AI-assisted data analysis to optimize SSP and publisher performance, uncover systemic issues, and measure results across multiple accounts.
• Identify and implement AI-driven efficiencies in day-to-day publisher management, replacing repetitive reporting tasks with automated or AI-augmented workflows.
• Support internal Sales inquiries related to supply enablement and activation.
• Partner with stakeholders to identify, evangelize and implement emerging programmatic supply opportunities
• Own the training plan for onboarding new publishers to Yahoo Backstage and assist with publisher inquiries pertaining to setup and optimization.
• Assist with testing new creative formats and connections as well as documenting best practices and activation guides.
• Analyze campaign performance data, identify trends, and make data-driven optimizations to meet or exceed key performance indicators (KPIs)
• Stay up-to-date with industry trends, programmatic technologies, and best practices.

Requirements

• Bachelor’s Degree from a four-year university (preferred but not required)
• 3-5 years experience in a large media, technology, agency, consulting, or financial services company.
• Effective time management skills – ability to prioritize and meet deadlines
• Knowledge of various DSPs/SSP's and other programmatic advertising platforms preferred.
• Excellent troubleshooting, analytical, and problem-solving abilities, including experience evaluating and validating AI-generated data outputs for accuracy.
• Proficiency in Excel and Google Docs, with a commitment to using AI-augmentation (e.g., Gemini) to build insights and strategy recommendations from large data sets.
• A growth mindset and openness to experimentation with new AI tools and automated processes.

Nice to have

• Any additional experience in digital marketing, publisher development or client-facing experience is a plus

Benefits

• At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions.
• Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.