Responsibilities

• manage and grow relationships with major agency holding companies and their operating agencies
• work closely with Sales to support key HoldCo accounts (WPP, Omnicom/OMG, Publicis, Dentsu, Havas)
• drive audience activation strategies, and deliver a seamless agency experience across planning, activation, and measurement workflows
• Your efforts will directly impact agency satisfaction, retention, and account growth within these holding company relationships
• Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments
• Support agency partners across HoldCo relationships through the full activation lifecycle: planning, audience building, activation, and QA
• Provide platform education and training on how to request, build, and deploy Samba audiences within HoldCo programmatic workflows
• Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently
• Serve as a feedback loop between HoldCo relationships and internal teams to improve ease of activation, workflow efficiency, and audience performance
• Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba's audience and measurement solutions
• Represent Samba's audience products with subject-matter expertise and a consultative, agency-first approach when working with HoldCo relationships
• Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for the complex, multi-agency account structures typical of HoldCo relationships

Requirements

• Location requirement: Must live within 50 miles of a Samba office
• Required in office 3 days a week (Tuesday through Thursday), moving to 4 days a week (Monday through Thursday) starting January 4th, 2027, with the possibility of moving to 5 days a week in office after that
• Client Growth, Retention & Satisfaction
• Own day-to-day account management for a portfolio of holding company partners — including WPP, Omnicom/OMG, Publicis, Dentsu, and Havas — and their operating agencies
• Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across HoldCo relationships
• Ensure agency teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
• Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within HoldCo organizations
• Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams
• Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments
• Support agency partners across HoldCo relationships through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
• Provide platform education and training on how to request, build, and deploy Samba audiences within HoldCo programmatic workflows
• Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently
• Serve as a feedback loop between HoldCo relationships and internal teams to improve ease of activation, workflow efficiency, and audience performance
• Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba’s audience and measurement solutions
• Represent Samba’s audience products with subject-matter expertise and a consultative, agency-first approach when working with HoldCo relationships
• Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for the complex, multi-agency account structures typical of HoldCo relationships

Nice to have

• Curious - Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within holding companies
• Proactive - You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients
• Collaborative - You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, Omnicom, Publicis, Dentsu, and Havas

Benefits

• health insurance
• wellness offerings
• life and disability insurance
• a retirement savings plan
• paid holidays and paid time off (PTO)