Programmatic Account Manager, Consumer Goods and Entertainment

New York, USA (On-site)

$108K/yr – $154K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive programmatic media strategy and DV360 expertise to optimize campaigns and revenue with agency clients.

  • Own programmatic strategy and coordinate with internal teams to optimize performance.
  • Must-have: 5 years in digital advertising or related roles.
  • Standout: DV360 experience and multi-client prioritization in high-stress environments.

Job Description

Responsibilities

  • Build and maintains a knowledge of Display and Video 360 (DV360) and serve as a liaison with programmatic agency clients regarding new product launches and advertising opportunities.
  • Own programmatic media strategy and work with internal stakeholder teams to ensure performance optimization and delivery when needed.
  • Deliver accurate revenue projections (based on data and relationships) to ensure effective account and programmatic media planning on a quarterly and annual basis and use influencing and relationship-building skills to provide client service, research and market analysis.
  • Use and grow knowledge of digital media and technology combined with expert communication skills and investigative abilities to drive new and existing Google Marketing Platforms business within the agency and end client.
  • Escalate and resolve key client issues. Manage expectations both internally and externally with clients for campaign implementation, management and performance.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in digital advertising, consultative sales, digital media sales, business development, online media environment, or digital marketing roles.

Preferred

  • 5 years of experience in Ad tech, and with programmatic buying.
  • Experience with DV360.
  • Ability to manage multiple clients and prioritize accordingly.
  • Ability to prioritize responsibilities and know when to exercise own judgment vs. seeking guidance.
  • Ability to work calmly and maintain good judgment in changing, high-stress environments.
  • Ability to produce time-sensitive communications.
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Founded in 1970
ZWE
29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
36