Program Marketing Specialist at Catholic Charities New Hampshire | Manchester, NH

Catholic Charities New Hampshire

Program Marketing Specialist

Manchester, NH (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the social storytelling engine for a mission-driven nonprofit, balancing organic and paid content, multi-channel distribution, and donor communications to grow awareness and engagement.

Social content strategy and platform management across Facebook, Instagram, LinkedIn, coordinating stories from programs to boost engagement.
Paid social and multi-channel campaigns to support fundraising and brand awareness with measurable results.
Video and short-form content creation using CapCut/Canva for reels and email assets, sourcing stories from clients, donors, volunteers.

Job Description

Develop and implement social media and content strategies that increase engagement and strengthen awareness of Catholic Charities NH
Manage CCNH’s main social media accounts (Facebook, Instagram, LinkedIn), including content creation, posting, scheduling, reporting, and responding to comments and messages
Collaborate with program staff to identify and share compelling stories, mission moments, and milestones
Explore opportunities to expand our presence on emerging social platforms (e.g., TikTok, Threads)
Support individual program pages (Liberty House, New Generation, CareGivers, etc.)
Design and execute creative paid social media advertising campaigns (Meta, LinkedIn, etc.)
Assist in planning and executing content marketing initiatives that support brand and program awareness, fundraising, and other organizational goals
Write and edit compelling content that highlights our impact, including client stories, donor spotlights, program updates, blogs, and other mission-focused communications
Develop content for print and digital publications, including newsletters, annual reports, impact reports, direct mail pieces, and other donor communications
Develop written and visual content for email communications, including newsletters, appeals, event invitations, mission moments, automated journeys, and organizational updates

3-5 years of experience in marketing, communications, content creation, social media, or a related field
Experience creating and executing content marketing initiatives, including blogs, videos, donor stories, social media content, and other marketing materials that support organizational goals
Success managing social media channels through both organic and paid campaigns to build audiences, drive engagement, and achieve measurable results
Strong writing, editing, and storytelling skills, with the ability to create content that resonates with today's digital audiences
Proficiency with Canva and social media management tools (such as Meta Business Suite or Hootsuite), along with experience creating and editing short-form video content using tools such as CapCut, Canva, Premiere Rush, or similar platforms.
Experience with Google Analytics 4 and email marketing platforms
Ability to interpret marketing data and insights and apply findings to strengthen content and campaign performance
Excellent time management, organizational skills, and attention to detail
Ability to work independently while collaborating effectively with colleagues across multiple programs and departments
Experience working with nonprofit, faith-based, or other mission-driven organizations is a plus

Catholic Charities New Hampshire

We are a human services organization supporting individuals in need, of all backgrounds and beliefs, throughout New Hampshire. For more than 75 years, we have brought lasting change to individuals and families struggling with a wide range of issues that impact communities across New Hampshire, such as hunger, poverty, financial despair, mental health, homelessness, unsafe environments for children and isolation among seniors.

Founded in 1945

Manchester, New Hampshire, USA

141 employees (4 in marketing)

www.cc-nh.org