Responsibilities

• Create, execute, and optimize direct-to-physician marketing plans to ensure traffic goals are met for promotional online programs
• Review and approve all marketing materials, including copy and creative, in development, ensuring best practices are followed
• Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
• Analyze traffic of all programs and provide strategic insights on campaign and creative performance
• Optimize list targeting and segmentation to improve response rates and overall yield
• Interface directly with Sales and internal teams on program performance, providing clear updates and recommendations
• Cross-functionally manage internal teams, including Business Intelligence, Project Management, and Production, around tracking and reporting of marketing tactics and overall campaign performance
• Leverage AI-driven tools and emerging technologies (e.g., AI agents, automation, or analytics platforms) to support reporting, and workflow efficiency
• Identify opportunities to incorporate AI and automation into marketing processes to improve scalability and performance

Requirements

• 3+ years combined experience in any of the following: sales operations, digital marketing, digital agency, or digital analytics
• Experience in digital marketing, including email, media, and contextual linking
• Bachelor’s degree in Marketing, Communications, Business or a related field; or equivalent experience
• Advanced MS Excel and Access skills
• Working knowledge of Adobe SiteCatalyst (Omniture) and Salesforce.com
• Experience working directly with a Sales team (e.g., sales deployment, sales analytics)
• Advanced communication and writing skills
• Strong analytical and problem-solving skills
• Demonstrated ability to work in a fast-paced environment
• Responsible, accountable, and results-driven

Preferred

• Experience or familiarity with AI tools, automation platforms, or AI-assisted marketing workflows is a plus
• Knowledge of databases/database marketing a plus
• Pharmaceutical or healthcare marketing experience a plus

Benefits

• Health Insurance (medical, dental, and vision coverage)
• Paid Time Off (including vacation, sick leave, and flexible holiday days)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program (EAP)
• Commuter and/or Transit Benefits (if applicable)