Program Manager II, Marketing and Communications - Otolaryngology Administration

New York City, NY (On-site)

$65K/yr – $125K/yrMid Level5+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-channel marketing ownership for a clinical department, coordinating content, web presence, and physician-facing outreach to drive awareness and referrals.

  • Manage content and assets: marketing materials, digital ads, branding consistency, and website updates for providers, services, and research.
  • Grow referral networks: physician outreach, outreach campaigns, and partnerships with community providers.
  • Coordinate communications and events: internal/external announcements, content for web and email, and educational networking events for referring physicians.

Job Description

Responsibilities
  • Implement marketing strategies to promote the department’s clinical services, physicians, academic programs, and research initiatives.
  • Manage departmental marketing materials, including brochures, flyers, newsletters, posters, digital advertisements, presentations, and patient education resources.
  • Coordinate the design, production, and distribution of marketing materials - including brochures, flyers, newsletters, posters, digital advertisements, presentations, and patient education resources in - collaboration with the institutional marketing and communications teams.
  • Draft and edit content for internal and external communications, including announcements, email campaigns, and departmental publications.
  • Ensure consistency in branding and messaging across all departmental communications
  • Maintain and regularly update departmental websites to ensure accurate and current information regarding providers, services, locations, faculty biographies, research programs, and educational offerings.
  • Coordinate the creation and publication of web content, including physician profiles, news stories, program highlights, and event announcements.
  • Monitor website analytics and metrics.
  • Manage the department’s social media strategy across approved institutional platforms. Create engaging content that highlights faculty achievements, research discoveries, educational programs, patient success stories, and community outreach initiatives.
  • Monitor social media performance metrics and identify opportunities to increase audience engagement and visibility.
Mount Sinai Morningside logo

Mount Sinai Morningside

At Mount Sinai Morningside, we offer exceptional clinical care and research within the comfort of a neighborhood hospital known for compassion and sensitivity. We are the leading health care provider for West Harlem and Morningside Heights and offer a level 2 trauma center. We have a proud tradition of medical firsts, particularly in the areas of cardiology and cardiac surgery. We also work hard to meet the varied needs of all residents of our community, including those who face multiple social and economic challenges. In addition, we work hard to lead the way in quality and safety, and to provide you with complete and accurate reporting on these issues.

New York, New York, USA
703 employees (8 in marketing)

Traffic Signals

Monthly Visitors
6.6M
Monthly Google Ads Budget
$248.9K
Traffic Source Mix
Search
42.5%
Direct
44.5%
Referral
10.8%
Social
1.4%
Paid
0.7%

Headcount Trend

Current headcount: ~703

Marketing Team

Marketing Team Size
8 (1% of company)
Marketing Roles Posted (Last 30 Days)
1