Program Manager, Brand Management

Chicago, IL (On-site)

$56K/yr – $118K/yrSenior Level7+ years expFull time

Posted 14 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end GTM content for appliance launches, guiding cross-functional teams and maintaining schedules, budgets, and documentation to deliver on brand objectives.

  • Define and manage go-to-market asset briefs aligned to brand positioning
  • Track timelines, risks, and budgets, surfacing mitigation options to stakeholders
  • Collaborate with Content Producers to monitor budgets and improve ROI

Job Description

Responsibilities

  • Brand dedicated resource managing go-to-market product launch content development across our portfolio of brands.
  • Infuse projects with strategic insights that reflect brand positioning and objectives.
  • Manages the planning, coordination, execution, and successful delivery of assets for major appliance product launch go-to-market campaigns.
  • Serve as a WoW Studios point of contact for cross-functional stakeholders, managing schedules, budgets, and all project documentation like trackers, timelines, and charters.
  • Monitor project scope, flag deviations from timelines, and proactively present risk mitigation options to the team and stakeholders.
  • Ensure detailed project documentation and organization accuracy is maintained throughout the program using enterprise tools.
  • Partner with the resourcing and strategy team to ensure campaign and asset briefs are clear and actionable.
  • Maintain resource tracking and allocations across project streams to keep all teams updated through the duration of the project.
  • Provide day-to-day guidance and thought leadership, ensuring work ladders back to brand objectives.
  • Gather data and help build strategic POVs on trade-offs in timing, scope, and resourcing.

Requirements

  • Bachelor’s degree required.
  • 7 years experience in product, brand, project, or account management.
  • Intermediate level of knowledge regarding product launch, packaging, and retail activation processes.

Preferred

  • Strong communication, diplomacy, and stakeholder management skills.
  • Experience managing project-level risks and navigating ambiguity.
  • Proficient in project management tools (e.g., Workfront).
  • Process-driven with a continuous improvement and growth mindset.
  • Demonstrated proactive problem-solving skills and attention to detail.
  • A collaborative team player who helps foster a trust-based workspace culture.

Benefits

  • Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Whirlpool

Focused on finding both, the most efficient approach but also the best overall solution. Self-discipline, resilience and perseverance are the keys to my proven success... it is a passion of mine to inspire and motivate people. Specialties: "hands-on" mentality, int'l Network within the field of Industrial Automation, build up strong long term relationships, continuous process improvements, cost containment and reductionsAsk me about:- emerging trends within the factory automation and IIoT world- Automotive Industry, E-Mobility, sustainability- solutions for industrial automation (Vision (3-D and 2-D), Navigation, RIFD, industrial Networks, sensors and safety)- cost reduction in production processes (continuous improvement process)

301 employees (33 in marketing)

Headcount Trend

Current headcount: ~301

Marketing Team

Marketing Team Size
31 (10% of company)
Median Tenure
13.1 years
Marketing Roles Posted (Last 30 Days)
1

Recent News