Program Manager, Brand Management

Chicago, IL (Unknown)

$56K/yr – $118K/yrSenior Level7+ years exp

Posted 5 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own global launch content and social strategy for KitchenAid, leading go-to-market assets and cross-functional program governance from planning through delivery.

  • Manage schedules, budgets, and all project documentation
  • Build strategic POVs on timing, scope, and resourcing

Job Description

Responsibilities

  • Brand dedicated resource managing global product launch content and social strategy execution.
  • Manages the planning, coordination, execution, and successful delivery of go-to-market assets for KitchenAid Small Appliance global product launches and social media campaigns.
  • Serve as a WoW Studios point of contact for cross-functional stakeholders, managing schedules, budgets, and all project documentation like trackers, timelines, and charters.
  • Monitor project scope, flag deviations from timelines, and proactively present risk mitigation options to the team and stakeholders.
  • Ensure detailed project documentation and organization accuracy is maintained throughout the program using enterprise tools.
  • Partner with the resourcing and strategy team to ensure briefs are clear and actionable.
  • Collaborate with peers to align on strategic direction, ensuring excellent and efficient project execution.
  • Provide day-to-day guidance and thought leadership, ensuring work ladders back to brand objectives.
  • Gather data and help build strategic POVs on trade-offs in timing, scope, and resourcing.
  • Collaborate with Content Producers to monitor and track the project budget for specific projects to find ways to improve ROI.

Requirements

  • Bachelor's degree required
  • 7 years experience in product, brand, project, or account management.
  • Intermediate level of knowledge regarding product launch, packaging, and social/retail activation processes.

Preferred

  • Strong communication, diplomacy, and stakeholder management skills.
  • Experience managing project-level risks and navigating ambiguity.
  • Process-driven with a continuous improvement and growth mindset
  • Demonstrated proactive problem-solving skills and attention to detail.
  • A collaborative team player who helps foster a trust-based workspace culture.

Benefits

  • Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more!
  • Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
  • Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
  • Sabbatical - Four weeks paid leave after every five years of service.
Whirlpool Corporation logo

Whirlpool Corporation

3.8 Glassdoor

Life at home has been at the heart of our business for 110+ years - it is why we exist and why we are passionate about what we do. Beginning with our founders to the everyday actions of our people, our values have always kept us grounded -- Integrity, Respect, Inclusion & Diversity, One Whirlpool, Spirit of Winning. What we do at Whirlpool Corporation matters because consumers trust our brands. We never take that for granted and we work every day to earn that trust as we are committed to being the best kitchen and laundry company, in constant pursuit of improving life at home.ABOUT WHIRLPOOL CORPORATION Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

Founded in 1911
Benton Harbor, Michigan, USA
45K employees (3,135 in marketing)
72% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
91.6K
Traffic Source Mix
Search
38.1%
Direct
51%
Referral
8.1%
Social
1.8%
Paid
0.8%

Headcount Trend

Current headcount: ~45.3K

Marketing Team

Marketing Team Size
2,595 (6% of company)
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.2B
Last Raise
$963M
Post IPO Equity, 20 days ago

Funding History

  • Feb 2026
    Post IPO Equity • $963M
  • Jun 2025
    Post IPO Debt • $1.2B
  • Oct 2009
    Grant • $19.3M

Recent News