Program Manager Advertising & Conversion I/II

Honolulu, HI (On-site)

$77K/yr – $149K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive planning, execution, and optimization of advertising programs across digital and traditional media to support business objectives.

  • Own planning and optimization of advertising programs across media channels.
  • Analyze performance and optimize media investments to improve funnel outcomes.
  • Improve brand awareness, demand generation, and conversions across the funnel.

Job Description

Responsibilities

  • As an Individual Contributor, this role is responsible for planning, executing, and optimizing advertising programs across digital and traditional media to support business and marketing objectives.
  • This role contributes to measurable outcomes by managing media investments, analyzing performance, and improving brand awareness, demand generation, and conversion performance across the marketing funnel.
Bank of Hawaii logo

Bank of Hawaii

3.7 Glassdoor

Bank of Hawaii was founded in 1897 and provides a broad range of financial products and services to businesses, consumers and governments in Hawaii and the West Pacific. To view our social media guidelines, please visit boh.com/social-media.

Honolulu, Hawaii, USA
2.2K employees (78 in marketing)
53% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
455.9K
Monthly Google Ads Budget
$162.7K
Traffic Source Mix
Search
31.6%
Direct
65%
Referral
2.8%
Social
0.3%
Paid
0.2%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
62 (3% of company)

Funding

Total Funding
$162M
Last Raise
$162M
Post IPO Equity, 2 years ago

Funding History

  • Jun 2024
    Post IPO Equity • $162M

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