Responsibilities

• Partner with product marketing managers (PMMs) in campaign ideation and intake document formulation
• Collaborate with PMMs during campaign ideation stage, gather technical requirements, confirm feasibility of ideated campaign features, define potential execution timeline
• Guide the PMM through the Campaign Requirement Document creation, ensure the intake documents are completed and comprehensive for the production team
• Project manage campaign development and deployment
• Kick off and strategically manage campaign production with offshore production team, provide guidance and answers to production team during the production process, manage production timelines
• Coordinate with Data Specialist to ensure that data requirements and inputs are fully aligned with the HTML development and production process, including managing minor, non-substantive HTML updates (e.g., punctuation, spacing, formatting corrections) as needed to support timely delivery
• Communicate production progress to PMM, facilitate approval of proofs and prototypes, ensure any changes are implemented after prototype and proof review
• Flag issues that arise during production process and proactively seek solutions
• Manage campaign deployment in Gamma, monitor campaign health
• Actively manage the Gamma campaign deployments and proactively manage the campaign lifecycle (pause, activate, launch Gamma campaigns). GAMMA is Google’s internal email marketing platform.
• Be the expert on Gamma campaigns under their management
• Monitor campaign deployment health through Gamma reporting tools and internal tools. Where applicable, delegate monitoring to Data Specialists and email specialists acting as the accountable party for campaign health monitoring
• Troubleshoot and solve escalations
• When issues arise on existing or newly deployed campaigns, proactively lead the resolution process by quickly identifying root causes, work closely with product marketing managers, production project managers, and the development team
• Document the issue in the form of a blameless post mortem, ensure alignment across stakeholders and facilitate process adjustments mitigating repetition of the issue in the future across the team
• Keep things organized
• Effectively and proficiently communicate with the offshore production team by setting up and leading weekly calls. Attend regular scrums and stand ups, provide updates on project status and act as a collaborative business partner to the PMM leading the scrum
• Maintain internal project status trackers and post launch quality control sheets
• Ensure accurate work progress tracking in Asana
• Drive innovation and thrive for excellence

Requirements

• Overall 5+ years of experience in project management roles, coordinating projects across multiple organizations/cross functional teams
• 2-3 years of experience with email marketing in a fast paced environment
• Demonstrable experience in marketing automation tools such as Marketo, Eloqua, Marketing Cloud, etc.
• Basic familiarity with HTML sufficient to make minor, non-substantive edits (e.g., punctuation, spacing, formatting); advanced HTML development or copy editing experience is not required
• Strong, polished, and professional communication skills required for interacting with stakeholders and leading the production team

Preferred

• Understanding of marketing operations, processes, business requirements
• Proactive and curious attitude, strong problem solving skills
• Familiarity using GenAI (generative AI) for email marketing content, production and optimization
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects

Benefits

• We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 24-26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences
• Information collected and processed as part of your Google Operations Center (GOC) jobs profile, and any job applications you choose to submit, is subject to GOC's Applicant and Candidate Privacy Policy.