Chick-fil-A Corporate

Program Lead, Employer Branding

Atlanta, GA (Unknown)

Salary Not AvailableSenior Level4+ years exp

Posted 3 months ago

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Job Summary

Drive recruitment marketing programs and the Talent Scout pilot for Chick-fil-A, coordinating content, CRM workflows, and cross-functional efforts to build targeted talent communities.

  • Own the recruiter marketing program from pilot to launch, including Avature workflow configuration.
  • Must-have: strong digital marketing, CRM, and project management experience.
  • Standout: leadership of pilot programs with measurable insights and cross-functional collaboration.

Job Description

Responsibilities

  • Serve as a SME and actively participate in operational excellence workshops, future training, knowledge shares regarding system enhancements, and future phases of CRM expansion, to include but not limited to Silver Medalist, General, Referral, and Events activation strategies.
  • Assist in the creation of custom landing pages, email templates and newsletters for each Talent Community ensuring that the standardized design process is being followed and that it is aligned with defined maturity models.
  • Collaborate with content agency partner to obtain LinkedIn paid and programmatic media plans to inform the structure of email campaigns and provide feedback on needed content revisions based on CRM performance metrics.
  • Partner with Sourcing team to understand and leverage market insights and business needs to recommend campaign enhancements.
  • Serve as the Recruitment Marketing point of contact for speaking into the configuration of workflows during the creation of new talent communities. Also provide feedback to Avature Systems Administrator regarding needed workflow revisions. Collaborate with Avature Account Representatives as needed.
  • Partner with Principal Leader and Content Producers to stand up EB Talent Scout pilot program to include identification of pilot participants in alignment with persona and talent needs.
  • Manage administration of pilot to include gathering of insights and results. Report results and make recommendations for full program launch.
  • Lead weekly communication with EB Talent Scouts during pilot and after full program launch, focusing on content highlights, tips & tricks, resources, etc. and coordinate periodic training for Talent Scouts to ensure participants are not only prepared for program requirements but also see it as a source for professional development.
  • Manage tracking metrics for the program and develop recognition criteria.

Requirements

  • Strong understanding of digital marketing, email marketing, communications and content creation.
  • Experience with CRM systems and tools.
  • Experience with media planning across a variety of talent platforms & channels.
  • Experience with marketing analytics as well as reviewing insights to make business decisions
  • Understanding of general UI/UX methodologies and ability to customize digital experiences
  • Experience in program administration
  • Strong project management skills with experience leading large projects
  • Critical thinker and problem solver
  • Self-starter with proven track record of high initiative
  • Demonstrated customer focus
  • Ability to bring others along and create cohesiveness cross-functionally.
  • Demonstrated understanding of social media marketing
  • Basic knowledge of html code
  • Required Years of Experience: 4
  • Travel Requirements: 10%
  • Required Level of Education: High School Diploma or GED
  • Preferred Level of Education: Bachelor's Degree
  • Relocation Assistance Provided: No

Preferred

  • Understanding of recruitment marketing methodologies & employer branding
  • Previous experience with Applicant Tracking Systems