Program Coordinator I (Marketing, Game Presentation & Fan Experience)

Piscataway, NJ (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns the marketing and fan experience program for Rutgers Athletics, coordinating digital and traditional campaigns and leading gameday initiatives and email marketing calendars.

  • Own marketing, fan experience, and promotional efforts for assigned sports
  • Lead gameday projects and email/social plans

Job Description

Responsibilities

  • Oversees, coordinates, and manages all marketing, fan experience, digital and traditional advertising, and promotional efforts for Rutgers Athletics for assigned sports.
  • Leads projects for Rutgers Football gamedays including initiatives inside the stadium and along the Rutgers Boardwalk.
  • Oversees the planning and execution of the email marketing calendar, support Rutgers Athletics’ social media efforts, and manages Sir Henry’s Kid’s Club.

Requirements

  • Bachelor’s degree or an equivalent combination of education and/or experience
  • Two (2) years of experience in marketing, ticketing or database management in intercollegiate athletics
  • High level of written and oral communication skills
  • Strong organizational skills
  • Ability to handle multiple tasks at once
  • Ability to make decisions independently
  • Computer literacy
  • Experience deploying email campaigns and a firm understanding of the system utilized

Preferred

  • Bachelor’s degree in Business Administration, Marketing or Sport Management
  • Knowledge of Paciolan Ticketing System, Email & Marketing Automations
  • Equipment Utilized: Experience with Paciolan Ticketing System, utilizing an email marketing/ marketing automation platform, use or management of a CRM.

Benefits

  • Medical, prescription drug, and dental coverage
  • Paid vacation, holidays, and various leave programs
  • Competitive retirement benefits, including defined contribution plans and voluntary tax-deferred savings options
  • Employee and dependent educational benefits (when applicable)
  • Life insurance coverage
  • Employee discount programs
Rutgers University logo

Rutgers University

Rutgers, The State University of New Jersey, stands among America’s highest-ranked, most diverse public research universities. The oldest, largest, and top-ranked public university in the New York/New Jersey metropolitan area, you’ll find us at our main locations in three New Jersey cities, and our footprint can be seen around the region. We’re an academic, health, and research powerhouse and a university of opportunity.

New Brunswick, New Jersey, USA
18K employees (682 in marketing)

Traffic Signals

Monthly Visitors
8.6M
Monthly Google Ads Budget
$529.6K
Traffic Source Mix
Search
44.4%
Direct
45.4%
Referral
9.3%
Social
0.4%
Paid
0.4%

Headcount Trend

Current headcount: ~18.2K

Marketing Team

Marketing Team Size
516 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$27.8M
Last Raise
$160K
Grant, 1 years ago

Funding History

  • Nov 2024
    Grant • $160K
  • Apr 2024
    Grant
  • Mar 2024
    Grant • $97.5K

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