Product and Strategy Lead, Content and Services

San Jose, CA (On-site)

$159K/yr – $360K/yrSenior Level5+ years expFull time

Posted 4 days ago

Job Summary

Own and shape long-term monetization strategy for advertising products by leading market intelligence, cross-functional strategy development, and revenue optimization initiatives.

  • Define monetization roadmaps and drive revenue growth
  • Coordinate across product, engineering, and analytics to implement strategies and track performance

Job Description

Responsibilities

  • Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising
  • Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines
  • Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making
  • Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth
  • Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets
  • Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising

Requirements

  • Bachelor's degree in economics, statistics, engineering, or a related field
  • 5+ years of experience in management consulting, investment banking, or tech corporate strategy
  • Strong analytical skills with experience in market analysis and financial modeling

Preferred

  • Ability to work cross-functionally and manage multiple projects simultaneously
  • Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders
  • comfortable working in a fast-paced and dynamic environment with tight deadlines
  • Passion for digital advertising and social media monetization

Benefits

  • Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Salaries

Posted range

$159K/yr – $360K/yr

Taken straight from the job posting.

See all TikTok salaries

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

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Product and Strategy Lead, Content and Services

TikTok · San Jose, CA · On-site