Product Strategy & GTM Manager – Key Management Systems (KMS)

New York City, NY (Remote)

$200K/yr – $240K/yrMid Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own the go-to-market and market-intelligence agenda for the KMS product, translating customer needs and competitive signals into positioning, enablement, and roadmap-informed decisions.

  • Strategic Market Insight: define ICPs, segments, and market opportunities to guide product and GTM choices.
  • Go-to-Market Strategy & Enablement: craft messaging, align with enterprise buyers, and equip sales with battlecards and training.
  • Customer & Product Intelligence: conduct interviews and reviews to inform prioritization and product direction.

Job Description

Responsibilities

  • Strategic Market Insight
  • Define and prioritize ideal customer profiles and target segments
  • Conduct competitive analysis, win/loss reviews, and market research
  • Align product direction with customer demand and market opportunities
  • Go-to-Market Strategy
  • Own go-to-market planning for the KMS product from positioning through post-launch
  • Create clear messaging and value propositions for enterprise and security-conscious buyers
  • Sales and Field Enablement
  • Develop playbooks, one-pagers, battlecards, and other sales collateral
  • Train sales teams on product messaging, market context, and competitive positioning

Requirements

  • 10+ years of experience in product strategy, go-to-market planning, or customer research within B2B SaaS, cybersecurity, or cloud infrastructure
  • Able to translate complex technical products into business value and outcomes
  • Proven experience launching enterprise-grade software to IT leaders, CISOs, and compliance teams
  • Cross-functional collaborator with experience in early-stage or high-growth environments
  • Clear communicator who can align teams and influence without direct authority

Preferred

  • Knowledge of cryptographic tools such as HSMs, KMS, PKI, or post-quantum security
  • Experience with regulated markets including federal and defense
  • Familiarity with compliance frameworks like FIPS 140-3, ISO 27001, or SOC 2

Benefits

  • Salary range: $200-240k, based upon experience
  • Equity options
  • Comprehensive benefits package
  • Fully remote team
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MPCH

MPCH

Founded in 2022
DEU
107 employees

Traffic Signals

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373
Traffic Source Mix
Search
40.4%
Direct
39.5%
Referral
13.8%
Social
3.8%
Paid
1.7%

Headcount Trend

Current headcount: ~107

Funding

Total Funding
$40M
Last Raise
Series A, 4 years ago