Responsibilities

• Executes global Product Marketing strategy, communicating campaign plans to stakeholders, and managing projects in Workfront (tool) for timely deliverables.
• Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, events, webinars, SEO, and ABM.
• Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics marketing based on investments.
• Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution
• Understand competitive landscape and drive demand.
• Executes client acquisition and cross-selling strategies to grow pipeline and sales.
• Supports market and trend research to identify new opportunities and ensure product messaging is properly targeted.
• Gathers insights from PowerBI and other sources to influence business decisions and shape Product Marketing strategy.
• Collaborates with product management, business, and sales teams to craft compelling content for the website and across the marketing funnel to drive product awareness and purchase, while ensuring that sales has the knowledge required to effectively sell product offerings.
• Partners with sales and business managers to foster a continuous feedback loop.

Requirements

• Experience managing projects in Workfront
• Experience maintaining marketing automation, CRM, and reporting workflows
• Familiarity with multi-channel demand generation campaigns (digital, paid media, email, content marketing, events, webinars, SEO, ABM)
• Ability to track, analyze, and optimize campaign performance (ROI, engagement, pipeline metrics)
• Ability to gather insights from PowerBI
• Collaboration with product management, business, and sales teams to craft content for website and marketing funnel
• Ability to drive product messaging targeted to market segments
• Experience with client acquisition and cross-selling strategies to grow pipeline and sales
• Ability to communicate campaign performance to stakeholders
• Follow UL-approved AI tools for marketing tasks

Nice to have

Benefits

Compensation

• USD 90000-100000 YEAR

How to apply

Other

• Location: United States
• Work_arrangement: Hybrid
• Work_type: Hybrid
• Listed_salary: USD 90000-100000 YEAR
• Insights:
• Description: - Executes global Product Marketing strategy, communicating campaign plans to stakeholders, and managing projects in Workfront (tool) for timely deliverables.
• Company: UL Solutions
• Company_profile: A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.