Product Marketing Specialist

Charlotte, NC (Hybrid)

$89K/yr – $102K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own messaging and content strategy to drive enterprise and mid-market pipeline, with strong emphasis on value storytelling, go-to-market alignment, and enablement across sales and demand programs.

  • Align product messaging, positioning, and proof points with GTM and sales to influence pipeline and win rates.
  • Build content across websites, social, blogs, campaigns, decks, and thought leadership to support demand generation and enablement.
  • Collaborate with Sales, Revenue Ops, and Product to embed messaging, enablement, and analytics into campaigns and events.

Job Description

Own messaging and content strategy to drive enterprise and mid-market pipeline, with strong emphasis on value storytelling, go-to-market alignment, and enablement across sales and demand programs.

  • Align product messaging, positioning, and proof points with GTM and sales to influence pipeline and win rates.
  • Build content across websites, social, blogs, campaigns, decks, and thought leadership to support demand generation and enablement.
  • Collaborate with Sales, Revenue Ops, and Product to embed messaging, enablement, and analytics into campaigns and events.
iTradeNetwork, Inc. logo

iTradeNetwork, Inc.

3.3 Glassdoor

iTradeNetwork is a leading supply chain management platform for the food and beverage industry, enhancing efficiency, visibility, and collaboration. We offer solutions for procurement, food safety, transportation, spend management, and data services. Our platforms helps retailers, growers, manufacturers, operators, and distributors streamline operations, ensure compliance, and optimize costs.With over 2,500 trading partners and $50 billion in annual transactions, iTradeNetwork is a key player in the perishables supply chain.

Founded in 1999
Pleasanton, California, USA
247 employees (10 in marketing)
52% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
266.5K
Traffic Source Mix
Search
23.1%
Direct
70.2%
Referral
3.5%
Social
2.8%
Paid
0.2%

Headcount Trend

Current headcount: ~247

Marketing Team

Marketing Team Size
3 (1% of company)
Median Career Experience
12 years
Median Tenure
3.4 years