Responsibilities

• Own positioning and messaging for Chowbus's POS, software, financial services, and AI product lines, tailored to Asian cuisine restaurant owners and operators.
• Lead go-to-market strategy and launch execution for new products and features, partnering closely with Product and Engineering.
• Develop deep expertise in restaurant operator needs, using customer and market research to shape product and GTM strategy.
• Monitor the competitive landscape (Toast, Square, Clover, Menusifu) and translate insights into positioning and sales battlecards.
• Own lifecycle marketing campaigns that guide customers from onboarding through adoption, expansion, and renewal.
• Partner with Customer Success to identify upsell and retention opportunities and turn them into targeted campaigns.
• Build and manage lifecycle email/CRM workflows (Salesforce, HubSpot, or similar) segmented by product, tenure, and usage.
• Track adoption and retention metrics, and continuously test messaging to improve feature adoption and reduce churn.
• Create content marketing assets, including case studies, blog posts, one-pagers, and product guides that simplify technical features for busy restaurant operators.
• Build sales enablement materials: pitch decks, battlecards, and talk tracks that help Sales explain Chowbus's value clearly.

Requirements

• 6+ years of experience in product marketing, lifecycle marketing, or content marketing, ideally in B2B SaaS, fintech, or payments.
• Experience leading or supporting product launches and go-to-market plans.
• Experience writing clear, benefit-driven copy for a non-technical audience.
• Experience with lifecycle/CRM marketing tools such as HubSpot, Braze, or Iterable.
• Experience partnering with Product, Sales, or Customer Success teams.
• Excellent written and verbal communication skills in English.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.

Preferred

• Experience in restaurant technology, POS, or payments.
• Experience with sales enablement tools such as Highspot or Seismic.
• Experience with customer research, win/loss analysis, or voice-of-customer programs.
• Proficiency with Salesforce, SQL, or Tableau.
• Preferred: Professional or fluent proficiency in Mandarin Chinese. Most of our team and many of our restaurant partners communicate in Mandarin, so this skill helps you collaborate effectively and understand our customers.

Benefits

• Medical, dental, and vision insurance
• 401(k)
• 100% employer-paid Short-Term Disability (STD)
• 100% employer-paid Life Insurance
• 100% employer-paid AD&D Insurance
• Company holidays
• Birthday off
• Paid Parental Leave
• Flexible Paid Time Off (PTO)
• Employee Assistance Program (EAP)