Responsibilities

• Define and refine the ICP, buying committee, and buyer personas across sales, marketing, insights & analytics, and IT, along with the value architecture for both ZAIDYN Customer Engagement and ZAIDYN Content.
• Set messaging hierarchy and buyer segmentation across both product lines, so every audience gets a clear, specific reason to believe.
• Craft messaging that connects real-time engagement orchestration and compliant content generation into one coherent personalization story.
• Build and continuously sharpen ZAIDYN Personalization’s competitive positioning against horizontal platforms like Veeva and Salesforce and specialist point solutions like Aktana, translating technical differentiation into arguments sales can actually use.
• Track competitive moves, including market consolidation like Salesforce’s acquisition of Contentful, and turn them into fast, credible counter-positioning and talk tracks.
• Guide strategic inputs to packaging, pricing, and category positioning decisions, helping define how ZAIDYN Personalization gets bought, not just how it gets described.
• Make the build-vs-buy case, arming sales and leadership with the argument for why a life-sciences-native platform beats an internal build.
• Set direction for launch planning and field enablement across both product lines, including prioritization and sequencing across releases and regions.
• Align Product, Sales, Industry Marketing, Demand Generation, and Customer Success around product marketing priorities tied to growth goals.
• Establish success measures for launches and hold the bar on what “ready” means before something ships.

Requirements

• 10–12 years in B2B SaaS product marketing, commercialization, or strategic marketing, ideally in a competitive, multi-vendor category.
• Deep knowledge of positioning, launching, and enabling B2B products, with proven ability to manage a portfolio of complex initiatives at once.
• Strong commercial and market judgment, with a track record of turning competitive pressure into sharper positioning, not reactive messaging.
• Strong executive communication and influencing skills, able to align Product, Sales, Industry Marketing, Demand Generation, and Customer Success around a shared point of view.
• Experience creating scalable processes and improving team effectiveness, with the readiness to build and lead a team as this area grows.
• Fluency in personalization, customer engagement, or content and MLR technology, or a track record of getting fluent fast in a new competitive category.
• Understanding of AI and agentic AI concepts (predictive analytics, GenAI assistants, etc.) and how to turn them into business value.
• Creative mindset with the ability to bring ideas to life through content, video, and storytelling.
• Collaborative leader with a bias for action and curiosity.
• Fluency in English

Benefits

• At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States , visit ZS US office locations | Where we work | ZS .
• Hybrid working model: We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
• Travel: Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.