Responsibilities

• Own the launch calendar and orchestrate integrated campaigns with product, demand generation and field teams.
• Build proof through case studies, demos and clear storytelling that earns trust.
• Equip sales with crisp messaging, competitive guidance and training that elevates every conversation.
• Champion the voice of the customer and bring it into product, marketing, and sales decisions.
• Drive awareness, adoption, and retention across the customer life cycle.
• Define target audiences, craft compelling product positioning, and ensure consistent messaging across all marketing channels.
• Plan and execute go-to-market strategies, launches, and campaigns that drive adoption and client engagement.
• Collaborate with product, sales, and creative teams to develop impactful collateral, sales tools, and training materials.
• Analyze campaign performance, client feedback, and market trends to optimize marketing strategies and messaging.