Product Marketing Manager

Carhartt

Product Marketing Manager - Women's

Dearborn, MI (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Lead brand/product marketing for Women’s at Carhartt, shaping GTM campaigns from concept to delivery and coordinating across Design, Merchandising, Strategy, and cross-functional teams.

Must-have: 6+ years in brand/product marketing with cross-functional execution.
Standout: Experience leading multi-channel campaigns (paid media, PR, web, in-store) and vendor coordination.
Standout: Ownership of product storytelling from briefs to activation with packaging and claims alignment.

Job Description

Responsibilities

Represent the voice of the brand and the consumer across product programs in all key milestones throughout the Go-To-Market (GTM) process
Influence and partner with Design and Product Merchandising teams to deliver an aligned approach to product solutions that deliver clear feature and benefits for the consumer
Liaise with Strategy and Insights team to interpret analytics into ownable, and actionable marketing communications inclusive of voice and imagery in which to inspire consumers to choose Carhartt
Supports day-to-day brand product initiatives with the planning, executing, and tracking of marketing programs: across a fully integrated campaign including by not limited to (paid media, PR, web, in-store, social media, event, content creation, etc.)
Oversees day-to-day projects and manage timing with internal and external teams, creative, and integrated marketing teams, coordinates schedules with external vendors and internal team members to drive projects to completion
Deliver seasonal product briefs (that ladder up to the over-arching brand platform) conveying a product campaign with unique selling proposition, offering value and purpose to the consumer-providing the “why” for each product story, feature, and benefits.
Delivers all creative needs (sell-in / sell-through) elements to support the storytelling of the identified product stories - inclusive of and not limited to digital content, photography, POS, marketplace activations across BUs, collaborations, site & in-store content, etc.
Production Support across Key product stories in Women’s (PDP, Lifestyle, and Video Shoots) with a brief to include Key Looks & Wardrobe defined, deliverables to activate in marketplace, and oversee all asset selects to leverage in content development while drive clear communication across the teams to ensure campaign is being executed with excellence.
Partner on approvals, with Sr. Brand Product Manager, of all Product assets, messaging, and channel placement across the brand touchpoints
Partners with the Sr. Brand Product Mkt Manager & Creative Leads to share out campaign concepts, creative development, production details, and activation in the marketplace with leaders (Dir. of Brand, Creative Director, VP of Mkt and Creative)

Requirements

Bachelor’s degree in marketing or related field or equivalent years of work experience may be considered in lieu of degree.
6 or more years of relevant brand/product marketing experience
Able to effectively influence others to deliver desired results
Excellent interpersonal, communication and organizational skills with demonstrated ability to prioritize workload and attention to detail
Able to pivot between seasonal and day-to-day management for various projects simultaneously.
Team mentality, passion for the consumer with proven abilities in team management, customer relationship management and planning.
Proficiency using PowerPoint/Keynote, Word, Excel, etc.

Preferred

Apparel/Fashion or Retail company/brand experience preferred.

Carhartt

3.9 Glassdoor

Carhartt manufactures premium clothing known for exceptional durability, comfort, quality of construction and fit that you can feel in the fabrics and see in the performance. Established in Detroit in 1889, our corporate headquarters is today located in Dearborn, Michigan and our U.S. facilities are located in Kentucky and Tennessee. We have company-owned retail locations throughout the U.S. and our flagship store is located in Midtown, Detroit. We are proud to be making best-in-class apparel for the active worker. Our work environment is friendly, business casual, family oriented and welcoming to all. Our dedication to quality is not only reflected in our products but also in our people. At Carhartt, we are committed to providing our consumer with a brand they can trust and depend on, our associates with career challenges and rewards and our communities with support and assistance.“I believe that when a man wears an article that I manufacture, his self-respect is increased because he knows that it is made by an honest manufacturer, who is honest with his employees.- Hamilton Carhartt ”Carhartt. Outworking them all since 1889

Founded in 1900

Dearborn, Michigan, USA

3K employees (285 in marketing)

www.carhartt.com

71% recommend to a friend

89% CEO approval